Brandwave

Turnitin vs ZeroGPT:Which is more popular by branded search in New Zealand?

In August 2026, ZeroGPT had more branded searches than Turnitin among AI content detectors in New Zealand. ZeroGPT was estimated to have 23.3K branded searches compared to Turnitin’s 18.4K, and held a 37.3% Share of Search versus Turnitin’s 29.4%.

Share of Search among AI content detectors in New Zealand in August 2026Which is more popular in search, Turnitin or ZeroGPT?
Turnitin29.4%18.4K searches
vs
ZeroGPT37.3%23.3K searches

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Which is more popular in search, Turnitin or ZeroGPT?

Compare the AI writing detectors and plagiarism checkers New Zealand students, teachers and editors use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Turnitin and ZeroGPT among AI content detectors in New Zealand, by month

Share of Search by month for ZeroGPT, Turnitin. The figures are in the table below the chart.

View monthly share of search table
MonthZeroGPTTurnitinGPTZeroCopyleaksOriginality.aiWinston AI
Oct 202541.1%26.2%23.2%3.4%2.9%3.2%
Nov 202542.8%26.8%19.3%4.5%3.6%3%
Dec 202541.3%27.2%18.5%6.1%4.7%2.2%
Jan 202639%26.4%20.5%7.8%3.7%2.7%
Feb 202634.5%23.7%32.7%4.1%3.3%1.8%
Mar 202634.5%32%23.5%5.9%2.3%1.8%
Apr 202626.9%26.9%40.3%2.1%2.2%1.6%
May 202626.6%17%50.2%2.5%1.6%2.1%
Jun 202626.9%13.2%54.9%2.2%1.7%0.96%
Jul 202621.4%14.5%57.9%4.2%1.1%0.91%
Aug 202637.3%29.4%27.1%3.2%1.7%1.3%
Sep 2026——————

How has the Turnitin and ZeroGPT comparison changed over the last 12 months?

  • ZeroGPT was ahead of Turnitin in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among AI content detectors in New Zealand moved from 26.2% to 29.4%, and its estimated monthly branded searches moved from 11.9K to 18.4K.
  • Across the 11 months ending August 2026, ZeroGPT’s estimated Share of Search among AI content detectors in New Zealand moved from 41.1% to 37.3%, and its estimated monthly branded searches moved from 18.6K to 23.3K.

How did search popularity change for New Zealand AI content detectors in August 2026?

  1. In August 2026, ZeroGPT overtook GPTZero to take the highest estimated Share of Search among AI content detectors in New Zealand, at 37.3%.

  2. In August 2026, Turnitin overtook GPTZero to rank 2nd among AI content detectors in New Zealand, at 29.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Turnitin’s and ZeroGPT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Turnitin

12 branded search terms

  • cek plagiarisme turnitin
  • cek turnitin online free
  • feedback studio turnitin
  • turnitin
  • turnitin ai checker
  • turnitin ai detector
  • turnitin cek
  • turnitin com
  • turnitin detector
  • turnitin free
  • turnitin nz
  • turnitin online

ZeroGPT

5 branded search terms

  • zerogpt
  • zerogpt ai checker
  • zerogpt ai detector
  • zerogpt com
  • zerogpt plagiarism checker

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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