Brandwave

Inside Recruitment vs Korn Ferry:Which is more popular in New Zealand?

In October 2026, Korn Ferry had more branded searches than Inside Recruitment among executive search firms in New Zealand. Korn Ferry had about 590 branded searches, while Inside Recruitment had 400. Korn Ferry made up 11.7% of all executive search firm searches we track, and Inside Recruitment accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about executive search firms, Korn Ferry appeared in two of the three answers and Inside Recruitment in none.

Among executive search firms in New Zealand in October 2026

Who do people search for more?

Korn Ferry, about 48% more searches than Inside Recruitment

Korn Ferry 590 searchesInside Recruitment 400 searches

Who does AI mention more?

Korn Ferry, mentioned in 2 of 3 answers, Inside Recruitment in 0

Korn Ferry in 2 of 3Inside Recruitment in 0 of 3

Who does AI recommend more?

Korn Ferry, the only one of the two named

Korn Ferry first in 2Inside Recruitment never named

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Korn Ferry was mentioned in two out of three: in two of the three ChatGPT answers. Inside Recruitment did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Inside Recruitment or Korn Ferry more popular in search?

This chart shows how often people search Google for Inside Recruitment and Korn Ferry by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Inside Recruitment and Korn Ferry among executive search firms in New Zealand, by month

Share of searches by month for Korn Ferry, Inside Recruitment. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryHobson LeavyKerridge & PartnersInside RecruitmentJacksonStone & PartnersAlexander JamesSheffieldSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Nov 202526.6%8%10%9.8%10%9.4%7.8%4.5%3.3%3.1%3.7%2.9%1%
Dec 202528.5%9.1%9.4%9.1%7.4%8%7.7%5.1%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%7.4%9.3%9.1%9.3%8.2%8.9%5.1%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.2%11%10.8%9%7.3%8.6%5%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.9%13.4%8.9%11%8.5%7.1%4.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%8.5%10.7%8.5%8.6%9.9%6.9%4.8%4.8%3.2%3.9%1.9%0.35%
May 202627.4%8.2%8.6%8.2%10.3%9.1%6.9%5.8%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%8.1%10.2%6.6%10.2%11%8%5.6%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%10.1%8.4%6.7%6.7%13.7%9.6%3.8%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%8.4%8.6%8.4%8.6%11.4%8.9%7%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%8.5%10.7%8.5%10.7%11%6.4%7.1%5%3.2%3.2%2.5%0.18%
Oct 202625.8%11.7%9.7%9.5%7.9%7.9%6.7%5.4%4.6%4.4%3.2%2.2%0.99%

How has branded search for Inside Recruitment and Korn Ferry changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending October 2026: Korn Ferry took it in December 2025, Inside Recruitment took it in January 2026, Korn Ferry took it in July 2026, Inside Recruitment took it in August 2026, Korn Ferry took it in October 2026.
  • Across the 12 months ending October 2026, Inside Recruitment’s share of searches among executive search firms in New Zealand moved from 10% to 7.9%, and its estimated monthly branded searches moved from 490 to 400.
  • Across the 12 months ending October 2026, Korn Ferry’s share of searches among executive search firms in New Zealand moved from 8% to 11.7%, and its estimated monthly branded searches moved from 390 to 590.

How did search popularity change for New Zealand executive search firms in October 2026?

3 changes

  1. In October 2026, Korn Ferry overtook JacksonStone & Partners and 3 others to rank 2nd among executive search firms in New Zealand, with 11.7% of the searches.

  2. In October 2026, Kerridge & Partners overtook JacksonStone & Partners and Inside Recruitment to rank 4th among executive search firms in New Zealand, with 9.5% of the searches.

  3. In October 2026, Inside Recruitment lost share of searches among executive search firms in New Zealand, from 10.7% to 7.9%.

How are Inside Recruitment’s and Korn Ferry’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Inside Recruitment’s and Korn Ferry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Inside Recruitment

2 branded search terms

  • Inside Recruitment
  • inside recruitment jobs

Korn Ferry

1 branded search term

  • korn ferry

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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