Brandwave

How popular isZ?

In September 2026, people searched for Z by name about 15,400 times in New Zealand, a 25.8% decrease from the previous year. These searches made up 0.35% of all New Zealand EV charging network searches, placing Z fourth out of four networks. When we asked both ChatGPT and Google AI Overviews about EV charging networks, Z appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Z is the fourth most searched of 4 competitors and the second most recommended in AI answers.

  1. ChargeNetShare of searches 87.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Tesla SuperchargerShare of searches 10.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. bp chargeShare of searches 1.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. ZShare of searches 0.35%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Z appeared in all four answers. Z is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ChargeNet1st
  2. Z2nd
  3. Tesla Supercharger3rd
  4. bp charge4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ChargeNet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Z4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • bp charge3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tesla Supercharger2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about EV charging networks

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which EV charging networks compete with Z?

Z against EV charging networks in New Zealand, by month

Share of searches by month for ChargeNet, Tesla Supercharger, Z. The figures are in the table below the chart.

View monthly share of searches table
MonthChargeNetTesla Superchargerbp chargeZ
Oct 202576.5%19%3.6%0.86%
Nov 202582.1%15.3%1.9%0.72%
Dec 202584.4%13.5%1.6%0.52%
Jan 202684.4%13.9%1.2%0.55%
Feb 202686.6%11.6%1.4%0.45%
Mar 202686.2%11.6%1.4%0.8%
Apr 202686%12%1.4%0.56%
May 202687.8%10.2%1.5%0.49%
Jun 202687.8%10%1.8%0.5%
Jul 202685.7%12.3%1.5%0.48%
Aug 202687.6%10.4%1.5%0.45%
Sep 202687.9%10.2%1.5%0.35%

  1. 1.ChargeNet

    87.9%

    Held 1st. 37.7K estimated branded searches, +2.3% vs prior month. Share +0.3 points.

  2. 2.Tesla Supercharger

    10.2%

    Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.bp charge

    1.5%

    Held 3rd. 660 estimated branded searches, +1.5% vs prior month. Share 0 points.

  4. 4.Z

    0.35%

    Held 4th. 150 estimated branded searches, -21.1% vs prior month. Share -0.1 points.

Compare popularity between Z and its closest rivals

Every comparison with Z

11 comparisons

How has branded search demand for Z changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Z in New Zealand fell from 20.7K to 15.3K.
  • Across the 12 months ending September 2026, Z’s share of searches among EV charging networks in New Zealand decreased from 0.86% to 0.35%.

How did search popularity change for New Zealand EV charging networks in September 2026?

3 changes

  1. Estimated monthly branded searches for ChargeNet in New Zealand rose 113.2% over 12 measured months, from 17.7K to 37.7K in September 2026.

  2. Estimated monthly branded searches for Z in New Zealand fell 25% over 12 measured months, from 200 to 150 in September 2026.

  3. Estimated monthly branded searches for bp charge in New Zealand fell 21.4% over 12 measured months, from 840 to 660 in September 2026.

How are Z’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Z’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • petrol station Z
  • Z Energy
  • z energy ev charging
  • z ev charging
  • Z fuel
  • Z gas station
  • Z petrol
  • Z petrol station
  • Z petrol stations
  • Z station

Do you work for Z? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Z compete?

Z is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
fuel retailers3rd of 915.2%Show ranking
EV charging networks4th of 40.35%Shown above
Creator with pink hair and a pink jacket

Is Z your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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