Challenge vs Z:Which is more popular by branded search in New Zealand?
In August 2026, Z had more branded searches than Challenge among fuel retailers in New Zealand. Z was estimated to have 57.1K branded searches compared to Challenge’s 900, and held a 19.9% Share of Search versus Challenge’s 0.31%.
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Which is more popular in search, Challenge or Z?
Compare petrol station and fuel retail brands serving New Zealand motorists, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Z, Challenge. The figures are in the table below the chart.
View monthly share of search table
| Month | Mobil | bp | Z | Caltex | Gull | Allied Petroleum | NPD | Waitomo | Challenge |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 21.7% | 23% | 9.9% | 6.8% | 6.1% | 4.1% | 5.2% | 0.28% |
| Nov 2025 | 24.9% | 19.5% | 21.1% | 11.5% | 7.1% | 7.6% | 3.5% | 4.4% | 0.31% |
| Dec 2025 | 22.1% | 21% | 19.1% | 12.9% | 7.6% | 8.2% | 3.9% | 4.9% | 0.26% |
| Jan 2026 | 22.2% | 21.2% | 18.9% | 12.8% | 7.6% | 8.1% | 3.8% | 5.1% | 0.25% |
| Feb 2026 | 25.1% | 19.7% | 17.8% | 12.5% | 6.9% | 8.8% | 4.3% | 4.7% | 0.2% |
| Mar 2026 | 26.2% | 15.7% | 17.7% | 12.2% | 8.7% | 8.1% | 5.3% | 5.9% | 0.32% |
| Apr 2026 | 22.1% | 19.9% | 20.4% | 11.8% | 5.6% | 8% | 6.7% | 5.3% | 0.26% |
| May 2026 | 24.5% | 22.2% | 21.6% | 9.7% | 4.9% | 6.3% | 5.9% | 4.6% | 0.29% |
| Jun 2026 | 26.2% | 23.4% | 19.4% | 8.3% | 6.5% | 4.7% | 6.4% | 4.8% | 0.24% |
| Jul 2026 | 25.1% | 22.5% | 19.6% | 9.1% | 7.3% | 5.2% | 6.2% | 4.6% | 0.32% |
| Aug 2026 | 25.8% | 22.9% | 19.9% | 9.2% | 7.2% | 5.7% | 5% | 4.1% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Challenge and Z comparison changed over the last 12 months?
3 findings
- Z was ahead of Challenge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Challenge’s estimated Share of Search among fuel retailers in New Zealand moved from 0.28% to 0.31%, and its estimated monthly branded searches moved from 850 to 900.
- Across the 11 months ending August 2026, Z’s estimated Share of Search among fuel retailers in New Zealand moved from 23% to 19.9%, and its estimated monthly branded searches moved from 71.1K to 57.1K.
How did search popularity change for New Zealand fuel retailers in August 2026?
1 change
Estimated monthly branded searches for Z in New Zealand fell 19.7% over 11 measured months, from 71.1K to 57.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Challenge’s and Z’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Challenge
6 branded search terms
- Challenge fuel
- Challenge fuel near me
- Challenge petrol
- Challenge petrol near me
- Challenge petrol station
- Challenge petrol stations
Z
17 branded search terms
- petrol station Z
- Z Energy
- Z Energy near me
- Z Energy NZ
- Z fuel
- Z fuel near me
- Z gas station
- Z near me
- Z petrol
- Z petrol near me
- Z petrol prices
- Z petrol station
- Z petrol station near me
- Z petrol stations
- Z service station near me
- Z station
- Z station near me
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