bp vs Z:Which is more popular by branded search in New Zealand?
In August 2026, bp had more branded searches than Z among fuel retailers in New Zealand. bp was estimated to have 65.8K branded searches compared to Z’s 57.1K, and held a 22.9% Share of Search versus Z’s 19.9%.
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Which is more popular in search, bp or Z?
Compare petrol station and fuel retail brands serving New Zealand motorists, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for bp, Z. The figures are in the table below the chart.
View monthly share of search table
| Month | Mobil | bp | Z | Caltex | Gull | Allied Petroleum | NPD | Waitomo | Challenge |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 21.7% | 23% | 9.9% | 6.8% | 6.1% | 4.1% | 5.2% | 0.28% |
| Nov 2025 | 24.9% | 19.5% | 21.1% | 11.5% | 7.1% | 7.6% | 3.5% | 4.4% | 0.31% |
| Dec 2025 | 22.1% | 21% | 19.1% | 12.9% | 7.6% | 8.2% | 3.9% | 4.9% | 0.26% |
| Jan 2026 | 22.2% | 21.2% | 18.9% | 12.8% | 7.6% | 8.1% | 3.8% | 5.1% | 0.25% |
| Feb 2026 | 25.1% | 19.7% | 17.8% | 12.5% | 6.9% | 8.8% | 4.3% | 4.7% | 0.2% |
| Mar 2026 | 26.2% | 15.7% | 17.7% | 12.2% | 8.7% | 8.1% | 5.3% | 5.9% | 0.32% |
| Apr 2026 | 22.1% | 19.9% | 20.4% | 11.8% | 5.6% | 8% | 6.7% | 5.3% | 0.26% |
| May 2026 | 24.5% | 22.2% | 21.6% | 9.7% | 4.9% | 6.3% | 5.9% | 4.6% | 0.29% |
| Jun 2026 | 26.2% | 23.4% | 19.4% | 8.3% | 6.5% | 4.7% | 6.4% | 4.8% | 0.24% |
| Jul 2026 | 25.1% | 22.5% | 19.6% | 9.1% | 7.3% | 5.2% | 6.2% | 4.6% | 0.32% |
| Aug 2026 | 25.8% | 22.9% | 19.9% | 9.2% | 7.2% | 5.7% | 5% | 4.1% | 0.31% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the bp and Z comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: bp took it in December 2025, Z took it in March 2026, bp took it in May 2026.
- Across the 11 months ending August 2026, bp’s estimated Share of Search among fuel retailers in New Zealand moved from 21.7% to 22.9%, and its estimated monthly branded searches moved from 66.8K to 65.8K.
- Across the 11 months ending August 2026, Z’s estimated Share of Search among fuel retailers in New Zealand moved from 23% to 19.9%, and its estimated monthly branded searches moved from 71.1K to 57.1K.
How did search popularity change for New Zealand fuel retailers in August 2026?
1 change
Estimated monthly branded searches for Z in New Zealand fell 19.7% over 11 measured months, from 71.1K to 57.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using bp’s and Z’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
bp
14 branded search terms
- bp 2go
- bp connect
- bp connect near me
- bp fuel
- bp fuel card NZ
- bp near me
- bp NZ
- bp petrol
- bp petrol prices
- bp petrol station
- bp petrol station near me
- bp petrol stations
- bp station
- bp station near me
Z
17 branded search terms
- petrol station Z
- Z Energy
- Z Energy near me
- Z Energy NZ
- Z fuel
- Z fuel near me
- Z gas station
- Z near me
- Z petrol
- Z petrol near me
- Z petrol prices
- Z petrol station
- Z petrol station near me
- Z petrol stations
- Z service station near me
- Z station
- Z station near me
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