How popular isWrangler in search?
In August 2026, there were an estimated 3.1K branded searches for Wrangler in New Zealand which is up 33.1% over the last 11 months. Wrangler holds 11.2% estimated Share of Search among New Zealand denim brands and is ranked 3rd of 4 competitors for search popularity.
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Which denim brands compete with Wrangler?
Share of Search by month for Levi's, Abrand, Wrangler, Neuw. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Abrand | Wrangler | Neuw |
|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.7% | 12.3% | 4.6% |
| Nov 2025 | 70.8% | 14.6% | 10.2% | 4.4% |
| Dec 2025 | 71.4% | 14.2% | 10.6% | 3.8% |
| Jan 2026 | 68.7% | 14.8% | 12.3% | 4.3% |
| Feb 2026 | 67.2% | 14.7% | 12.7% | 5.4% |
| Mar 2026 | 71.2% | 14.8% | 7.9% | 6.1% |
| Apr 2026 | 69.3% | 15.6% | 9.2% | 5.9% |
| May 2026 | 67.9% | 13.6% | 12.8% | 5.7% |
| Jun 2026 | 67.9% | 14.3% | 13.1% | 4.7% |
| Jul 2026 | 64.9% | 15.7% | 13.9% | 5.6% |
| Aug 2026 | 69.8% | 14.2% | 11.2% | 4.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.8% | 19.5K | +21.4% | +5 points | |
| 2, held 2nd | 14.2% | 4K | +2.3% | -1.5 points | |
| 3, held 3rd | 11.2% | 3.1K | -8.5% | -2.6 points | |
| 4, held 4th | 4.7% | 1.3K | -5.8% | -0.9 points |
1.
Levi's
69.8%
held 1st · 19.5K estimated branded searches · +21.4% vs prior month · +5 points
2.
Abrand14.2%
held 2nd · 4K estimated branded searches · +2.3% vs prior month · -1.5 points
3.
Wrangler11.2%
held 3rd · 3.1K estimated branded searches · -8.5% vs prior month · -2.6 points
4.
Neuw4.7%
held 4th · 1.3K estimated branded searches · -5.8% vs prior month · -0.9 points
Compare search popularity between Wrangler and its closest rivals
How has branded search demand for Wrangler changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wrangler in New Zealand rose from 2.4K to 3.1K.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand decreased from 12.3% to 11.2%.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand peaked at 13.9% in July 2026 and was lowest at 7.9% in March 2026.
How did search popularity change for New Zealand denim brands in August 2026?
4 changes
In August 2026, Levi's gained estimated Share of Search among denim brands in New Zealand, from 64.9% to 69.8%.
In August 2026, Wrangler lost estimated Share of Search among denim brands in New Zealand, from 13.9% to 11.2%.
In August 2026, Abrand lost estimated Share of Search among denim brands in New Zealand, from 15.7% to 14.2%.
In August 2026, Neuw lost estimated Share of Search among denim brands in New Zealand, from 5.6% to 4.7%.
How is Wrangler measured?
Brandwave collects information about searches that people make online using Wrangler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- wrangler 13mwz
- wrangler cargo jeans
- wrangler com
- wrangler cowboy cut jeans
- wrangler denim
- wrangler jeans
- wrangler jeans for men
- wrangler jeans for women
- wrangler near me
- wrangler new zealand
- wrangler nz
- wrangler online
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Is Wrangler your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.