Levi's vs Wrangler:Which is more popular by branded search in New Zealand?
In August 2026, Levi's had more branded searches than Wrangler among denim brands in New Zealand. Levi's was estimated to have 19.5K branded searches compared to Wrangler’s 3.1K, and held a 69.8% Share of Search versus Wrangler’s 11.2%.
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Which is more popular in search, Levi's or Wrangler?
Compare the jeans and denim brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Levi's, Wrangler. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Abrand | Wrangler | Neuw |
|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.7% | 12.3% | 4.6% |
| Nov 2025 | 70.8% | 14.6% | 10.2% | 4.4% |
| Dec 2025 | 71.4% | 14.2% | 10.6% | 3.8% |
| Jan 2026 | 68.7% | 14.8% | 12.3% | 4.3% |
| Feb 2026 | 67.2% | 14.7% | 12.7% | 5.4% |
| Mar 2026 | 71.2% | 14.8% | 7.9% | 6.1% |
| Apr 2026 | 69.3% | 15.6% | 9.2% | 5.9% |
| May 2026 | 67.9% | 13.6% | 12.8% | 5.7% |
| Jun 2026 | 67.9% | 14.3% | 13.1% | 4.7% |
| Jul 2026 | 64.9% | 15.7% | 13.9% | 5.6% |
| Aug 2026 | 69.8% | 14.2% | 11.2% | 4.7% |
| Sep 2026 | — | — | — | — |
How has the Levi's and Wrangler comparison changed over the last 12 months?
3 findings
- Levi's was ahead of Wrangler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Levi's’ estimated Share of Search among denim brands in New Zealand moved from 69.4% to 69.8%, and its estimated monthly branded searches moved from 13.3K to 19.5K.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand moved from 12.3% to 11.2%, and its estimated monthly branded searches moved from 2.4K to 3.1K.
How did search popularity change for New Zealand denim brands in August 2026?
2 changes
In August 2026, Levi's gained estimated Share of Search among denim brands in New Zealand, from 64.9% to 69.8%.
In August 2026, Wrangler lost estimated Share of Search among denim brands in New Zealand, from 13.9% to 11.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Levi's’ and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Levi's
27 branded search terms
- 512 levis
- levi com
- levi's
- levi's denim
- levi's jeans
- levis
- levis 501
- levis 501 90s
- levis 501 women
- levis 502
- levis 505
- levis 511
- levis 514
- levis 516
- levis 517
- levis 541
- levis 550
- levis 555
- levis 94 baggy
- levis denim
- levis jeans
- levis near me
- levis nz
- levis online
- levis outlets
- levis ribcage
- levis strauss & co
Wrangler
12 branded search terms
- wrangler 13mwz
- wrangler cargo jeans
- wrangler com
- wrangler cowboy cut jeans
- wrangler denim
- wrangler jeans
- wrangler jeans for men
- wrangler jeans for women
- wrangler near me
- wrangler new zealand
- wrangler nz
- wrangler online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.