Brandwave

How popular isLevi's in search?

In August 2026, there were an estimated 19.5K branded searches for Levi's in New Zealand which is up 46.5% over the last 11 months. Levi's holds 69.8% estimated Share of Search among New Zealand denim brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Levi's69.8%
  2. Abrand14.2%
  3. Wrangler11.2%
  4. Neuw4.7%
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Which denim brands compete with Levi's?

Levi's against denim brands in New Zealand, by month

Share of Search by month for Levi's, Abrand, Wrangler, Neuw. The figures are in the table below the chart.

View monthly share of search table
MonthLevi'sAbrandWranglerNeuw
Oct 202569.4%13.7%12.3%4.6%
Nov 202570.8%14.6%10.2%4.4%
Dec 202571.4%14.2%10.6%3.8%
Jan 202668.7%14.8%12.3%4.3%
Feb 202667.2%14.7%12.7%5.4%
Mar 202671.2%14.8%7.9%6.1%
Apr 202669.3%15.6%9.2%5.9%
May 202667.9%13.6%12.8%5.7%
Jun 202667.9%14.3%13.1%4.7%
Jul 202664.9%15.7%13.9%5.6%
Aug 202669.8%14.2%11.2%4.7%
Sep 2026————

  1. 1.Levi's

    69.8%

    held 1st · 19.5K estimated branded searches · +21.4% vs prior month · +5 points

  2. 2.Abrand

    14.2%

    held 2nd · 4K estimated branded searches · +2.3% vs prior month · -1.5 points

  3. 3.Wrangler

    11.2%

    held 3rd · 3.1K estimated branded searches · -8.5% vs prior month · -2.6 points

  4. 4.Neuw

    4.7%

    held 4th · 1.3K estimated branded searches · -5.8% vs prior month · -0.9 points

Compare search popularity between Levi's and its closest rivals

How has branded search demand for Levi's changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Levi's in New Zealand rose from 13.3K to 19.5K.
  • Across the 11 months ending August 2026, Levi's’ estimated Share of Search among denim brands in New Zealand peaked at 71.4% in December 2025 and was lowest at 64.9% in July 2026.

How did search popularity change for New Zealand denim brands in August 2026?

  1. In August 2026, Levi's gained estimated Share of Search among denim brands in New Zealand, from 64.9% to 69.8%.

  2. In August 2026, Wrangler lost estimated Share of Search among denim brands in New Zealand, from 13.9% to 11.2%.

  3. In August 2026, Abrand lost estimated Share of Search among denim brands in New Zealand, from 15.7% to 14.2%.

  4. In August 2026, Neuw lost estimated Share of Search among denim brands in New Zealand, from 5.6% to 4.7%.

How is Levi's measured?

Brandwave collects information about searches that people make online using Levi's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • 512 levis
  • levi com
  • levi's
  • levi's denim
  • levi's jeans
  • levis
  • levis 501
  • levis 501 90s
  • levis 501 women
  • levis 502
  • levis 505
  • levis 511
  • levis 514
  • levis 516
  • levis 517
  • levis 541
  • levis 550
  • levis 555
  • levis 94 baggy
  • levis denim
  • levis jeans
  • levis near me
  • levis nz
  • levis online
  • levis outlets
  • levis ribcage
  • levis strauss & co

Do you work for Levi's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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