Denim brands in New Zealand:Which brands are most popular in search?
In August 2026, Levi's was the most searched among denim brands in New Zealand, with an estimated 19.5K branded searches and 69.8% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare the jeans and denim brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Levi's, Abrand, Wrangler, Neuw. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Abrand | Wrangler | Neuw |
|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.7% | 12.3% | 4.6% |
| Nov 2025 | 70.8% | 14.6% | 10.2% | 4.4% |
| Dec 2025 | 71.4% | 14.2% | 10.6% | 3.8% |
| Jan 2026 | 68.7% | 14.8% | 12.3% | 4.3% |
| Feb 2026 | 67.2% | 14.7% | 12.7% | 5.4% |
| Mar 2026 | 71.2% | 14.8% | 7.9% | 6.1% |
| Apr 2026 | 69.3% | 15.6% | 9.2% | 5.9% |
| May 2026 | 67.9% | 13.6% | 12.8% | 5.7% |
| Jun 2026 | 67.9% | 14.3% | 13.1% | 4.7% |
| Jul 2026 | 64.9% | 15.7% | 13.9% | 5.6% |
| Aug 2026 | 69.8% | 14.2% | 11.2% | 4.7% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.8% | 19.5K | +21.4% | +5 points | |
| 2, held 2nd | 14.2% | 4K | +2.3% | -1.5 points | |
| 3, held 3rd | 11.2% | 3.1K | -8.5% | -2.6 points | |
| 4, held 4th | 4.7% | 1.3K | -5.8% | -0.9 points |
1.
Levi's
69.8%
held 1st · 19.5K estimated branded searches · +21.4% vs prior month · +5 points
2.
Abrand14.2%
held 2nd · 4K estimated branded searches · +2.3% vs prior month · -1.5 points
3.
Wrangler11.2%
held 3rd · 3.1K estimated branded searches · -8.5% vs prior month · -2.6 points
4.
Neuw4.7%
held 4th · 1.3K estimated branded searches · -5.8% vs prior month · -0.9 points
Compare search popularity between leading brands
Which brand is most popular in search among denim brands in New Zealand?
4 brands
In August 2026, Levi's was the most searched among denim brands in New Zealand, with an estimated 19.5K branded searches and 69.8% estimated Share of Search within this set. Abrand is in 2nd place, 55.6 percentage points behind at 14.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Levi's | 69.4% → 69.8% | 71.4%Dec 2025 | 64.9%Jul 2026 | 1st |
| Abrand | 13.7% → 14.2% | 15.7%Jul 2026 | 13.6%May 2026 | 2nd |
| Wrangler | 12.3% → 11.2% | 13.9%Jul 2026 | 7.9%Mar 2026 | 3rd |
| Neuw | 4.6% → 4.7% | 6.1%Mar 2026 | 3.8%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Abrand’s estimated Share of Search among denim brands in New Zealand increased from 13.7% to 14.2%.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand decreased from 12.3% to 11.2%.
- Across the 11 months ending August 2026, Levi's’ estimated Share of Search among denim brands in New Zealand peaked at 71.4% in December 2025 and was lowest at 64.9% in July 2026.
- Across the 11 months ending August 2026, Abrand’s estimated Share of Search among denim brands in New Zealand peaked at 15.7% in July 2026 and was lowest at 13.6% in May 2026.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand peaked at 13.9% in July 2026 and was lowest at 7.9% in March 2026.
- Across the 11 months ending August 2026, Neuw’s estimated Share of Search among denim brands in New Zealand peaked at 6.1% in March 2026 and was lowest at 3.8% in December 2025.
- Across the 11 months ending August 2026, Levi's and Neuw held steady: their estimated Share of Search among denim brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand denim brands in August 2026?
4 changes
In August 2026, Levi's gained estimated Share of Search among denim brands in New Zealand, from 64.9% to 69.8%.
In August 2026, Wrangler lost estimated Share of Search among denim brands in New Zealand, from 13.9% to 11.2%.
In August 2026, Abrand lost estimated Share of Search among denim brands in New Zealand, from 15.7% to 14.2%.
In August 2026, Neuw lost estimated Share of Search among denim brands in New Zealand, from 5.6% to 4.7%.
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