Brandwave

Neuw vs Nudie Jeans:Which is more popular?

In September 2026, Nudie Jeans had more branded searches than Neuw among denim brands in New Zealand. Nudie Jeans had about 1,300 branded searches, while Neuw had 1,230. Nudie Jeans made up 9.5% of all denim brand searches we track, and Neuw accounted for 9%. When we asked ChatGPT and Google AI Overviews about denim brands, Neuw appeared in four of the five answers and Nudie Jeans in two. Neuw was mentioned before Nudie Jeans in every answer.

Among denim brands in New Zealand in September 2026

Who do people search for more?

Nudie Jeans, about 6% more searches than Neuw

Nudie Jeans 1.3K searchesNeuw 1.2K searches

Who does AI mention more?

Neuw, mentioned in 4 of 5 answers, Nudie Jeans in 2

Neuw in 4 of 5Nudie Jeans in 2 of 5

Who does AI recommend more?

Neuw, named ahead of Nudie Jeans in every answer

Neuw first in 4Nudie Jeans never first

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Top denim brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Neuw was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nudie Jeans was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neuw was listed before Nudie Jeans in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Levi's1st
  2. Neuw2nd
  3. Lee3rd
  4. Nudie Jeans4th
  5. Glassons5th
  6. Wrangler6th
  7. Ksubi7th
  8. Abrand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Levi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Neuw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wrangler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Glassons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nudie Jeans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abrand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about denim brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Neuw or Nudie Jeans more popular in search?

This chart shows how often people search Google for Neuw and Nudie Jeans by name. Each line represents a brand's share of searches for all eight denim brands we track, month by month, from searches in New Zealand.

Neuw and Nudie Jeans among denim brands in New Zealand, by month

Share of searches by month for Nudie Jeans, Neuw. The figures are in the table below the chart.

View monthly share of searches table
MonthLevi'sAbrandGlassonsKsubiNudie JeansNeuwWranglerLee
Oct 202538.4%19%8.4%8.4%10.9%6.8%4.8%3.3%
Nov 202537%20.6%7.1%10.5%10.5%6.4%4.6%3.2%
Dec 202534.4%21.8%6.8%12.2%12.2%5.7%4.5%2.4%
Jan 202632.8%20.4%8%11.9%11.9%6.3%5.8%2.9%
Feb 202635%20.3%8.4%9.6%9.6%8%5.4%3.7%
Mar 202634.1%19.5%11%11%9%8.8%3.8%2.7%
Apr 202630.2%22.6%10.6%8.6%10.6%9.5%5.4%2.6%
May 202631.6%19.1%9.9%8%11.7%8.8%7.9%3%
Jun 202636.4%18.9%9.8%7.9%11.6%6.8%5.6%2.9%
Jul 202629.3%21.6%10.2%8.3%12.1%8.3%7.1%3.1%
Aug 202642.2%18.2%8.6%7%8.6%6.6%6.4%2.6%
Sep 202633.9%21.2%9.5%9.5%9.5%9%5.1%2.3%

How has the Neuw and Nudie Jeans comparison changed over the last 12 months?

3 findings
  • Nudie Jeans was ahead of Neuw in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Neuw’s share of searches among denim brands in New Zealand moved from 6.8% to 9%, and its estimated monthly branded searches moved from 810 to 1.2K.
  • Across the 12 months ending September 2026, Nudie Jeans’ share of searches among denim brands in New Zealand moved from 10.9% to 9.5%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for New Zealand denim brands in September 2026?

3 changes

  1. In September 2026, Ksubi overtook Nudie Jeans to rank 4th among denim brands in New Zealand, with 9.5% of the searches.

  2. In September 2026, Neuw gained share of searches among denim brands in New Zealand, from 6.6% to 9%.

  3. In September 2026, Nudie Jeans gained share of searches among denim brands in New Zealand, from 8.6% to 9.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Neuw’s and Nudie Jeans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Neuw

3 branded search terms

  • neuw
  • neuw denim
  • neuw jeans

Nudie Jeans

1 branded search term

  • nudie jeans

How the Brand Demand Index is measured

Other head-to-heads among denim brands

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