Abrand vs Glassons:Which is more popular?
In September 2026, Abrand had more branded searches than Glassons among denim brands in New Zealand. Abrand had about 2,890 branded searches, while Glassons had 1,300. Abrand made up 21.2% of all denim brand searches we track, and Glassons accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about denim brands, Glassons appeared in two of the five answers and Abrand in none.
Who do people search for more?
Abrand, about 2 searches for every 1 for Glassons
Who does AI mention more?
Glassons, mentioned in 2 of 5 answers, Abrand in 0
Who does AI recommend more?
Glassons, the only one of the two named
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Top denim brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Glassons was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Abrand did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Levi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neuw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wrangler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Glassons2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nudie Jeans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ksubi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Abrand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about denim brands
5 answers
Asked ChatGPT
“Which denim brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best denim brands in New Zealand?”
Asked ChatGPT
“What's the best denim brand in New Zealand for everyday jeans?”
Searched Google, AI Overview
“jeans nz”
Searched Google, AI Overview
“premium denim brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Abrand or Glassons more popular in search?
This chart shows how often people search Google for Abrand and Glassons by name. Each line represents a brand's share of searches for all eight denim brands we track, month by month, from searches in New Zealand.
Share of searches by month for Abrand, Glassons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Abrand | Glassons | Ksubi | Nudie Jeans | Neuw | Wrangler | Lee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 19% | 8.4% | 8.4% | 10.9% | 6.8% | 4.8% | 3.3% |
| Nov 2025 | 37% | 20.6% | 7.1% | 10.5% | 10.5% | 6.4% | 4.6% | 3.2% |
| Dec 2025 | 34.4% | 21.8% | 6.8% | 12.2% | 12.2% | 5.7% | 4.5% | 2.4% |
| Jan 2026 | 32.8% | 20.4% | 8% | 11.9% | 11.9% | 6.3% | 5.8% | 2.9% |
| Feb 2026 | 35% | 20.3% | 8.4% | 9.6% | 9.6% | 8% | 5.4% | 3.7% |
| Mar 2026 | 34.1% | 19.5% | 11% | 11% | 9% | 8.8% | 3.8% | 2.7% |
| Apr 2026 | 30.2% | 22.6% | 10.6% | 8.6% | 10.6% | 9.5% | 5.4% | 2.6% |
| May 2026 | 31.6% | 19.1% | 9.9% | 8% | 11.7% | 8.8% | 7.9% | 3% |
| Jun 2026 | 36.4% | 18.9% | 9.8% | 7.9% | 11.6% | 6.8% | 5.6% | 2.9% |
| Jul 2026 | 29.3% | 21.6% | 10.2% | 8.3% | 12.1% | 8.3% | 7.1% | 3.1% |
| Aug 2026 | 42.2% | 18.2% | 8.6% | 7% | 8.6% | 6.6% | 6.4% | 2.6% |
| Sep 2026 | 33.9% | 21.2% | 9.5% | 9.5% | 9.5% | 9% | 5.1% | 2.3% |
How has the Abrand and Glassons comparison changed over the last 12 months?
3 findings
- Abrand was ahead of Glassons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Abrand’s share of searches among denim brands in New Zealand moved from 19% to 21.2%, and its estimated monthly branded searches moved from 2.3K to 2.9K.
- Across the 12 months ending September 2026, Glassons’ share of searches among denim brands in New Zealand moved from 8.4% to 9.5%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for New Zealand denim brands in September 2026?
2 changes
In September 2026, Abrand gained share of searches among denim brands in New Zealand, from 18.2% to 21.2%.
In September 2026, Glassons gained share of searches among denim brands in New Zealand, from 8.6% to 9.5%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Abrand’s and Glassons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among denim brands
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