How popular isAbrand in search?
In August 2026, there were an estimated 4K branded searches for Abrand in New Zealand which is up 51% over the last 11 months. Abrand holds 14.2% estimated Share of Search among New Zealand denim brands and is ranked 2nd of 4 competitors for search popularity.
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Which denim brands compete with Abrand?
Share of Search by month for Levi's, Abrand, Wrangler, Neuw. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Abrand | Wrangler | Neuw |
|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.7% | 12.3% | 4.6% |
| Nov 2025 | 70.8% | 14.6% | 10.2% | 4.4% |
| Dec 2025 | 71.4% | 14.2% | 10.6% | 3.8% |
| Jan 2026 | 68.7% | 14.8% | 12.3% | 4.3% |
| Feb 2026 | 67.2% | 14.7% | 12.7% | 5.4% |
| Mar 2026 | 71.2% | 14.8% | 7.9% | 6.1% |
| Apr 2026 | 69.3% | 15.6% | 9.2% | 5.9% |
| May 2026 | 67.9% | 13.6% | 12.8% | 5.7% |
| Jun 2026 | 67.9% | 14.3% | 13.1% | 4.7% |
| Jul 2026 | 64.9% | 15.7% | 13.9% | 5.6% |
| Aug 2026 | 69.8% | 14.2% | 11.2% | 4.7% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.8% | 19.5K | +21.4% | +5 points | |
| 2, held 2nd | 14.2% | 4K | +2.3% | -1.5 points | |
| 3, held 3rd | 11.2% | 3.1K | -8.5% | -2.6 points | |
| 4, held 4th | 4.7% | 1.3K | -5.8% | -0.9 points |
1.
Levi's
69.8%
held 1st · 19.5K estimated branded searches · +21.4% vs prior month · +5 points
2.
Abrand14.2%
held 2nd · 4K estimated branded searches · +2.3% vs prior month · -1.5 points
3.
Wrangler11.2%
held 3rd · 3.1K estimated branded searches · -8.5% vs prior month · -2.6 points
4.
Neuw4.7%
held 4th · 1.3K estimated branded searches · -5.8% vs prior month · -0.9 points
Compare search popularity between Abrand and its closest rivals
How has branded search demand for Abrand changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Abrand in New Zealand rose from 2.6K to 4K.
- Across the 11 months ending August 2026, Abrand’s estimated Share of Search among denim brands in New Zealand increased from 13.7% to 14.2%.
- Across the 11 months ending August 2026, Abrand’s estimated Share of Search among denim brands in New Zealand peaked at 15.7% in July 2026 and was lowest at 13.6% in May 2026.
How did search popularity change for New Zealand denim brands in August 2026?
4 changes
In August 2026, Levi's gained estimated Share of Search among denim brands in New Zealand, from 64.9% to 69.8%.
In August 2026, Wrangler lost estimated Share of Search among denim brands in New Zealand, from 13.9% to 11.2%.
In August 2026, Abrand lost estimated Share of Search among denim brands in New Zealand, from 15.7% to 14.2%.
In August 2026, Neuw lost estimated Share of Search among denim brands in New Zealand, from 5.6% to 4.7%.
How is Abrand measured?
Brandwave collects information about searches that people make online using Abrand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- abrand
- abrand 94 high and wide
- abrand 94 high slim
- abrand carrie jeans
- abrand carrie shorts
- abrand denim
- abrand denim shorts
- abrand high and wide
- abrand jeans
- abrand low and wide
- abrand low rise jeans
- abrand near me
- abrand nz
- abrand online
- abrand shorts
- abrand venice shorts
- abrand venice straight jeans
- abrandjeans com
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Is Abrand your brand?
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