Abrand vs Wrangler:Which is more popular by branded search in New Zealand?
In August 2026, Abrand had more branded searches than Wrangler among denim brands in New Zealand. Abrand was estimated to have 4K branded searches compared to Wrangler’s 3.1K, and held a 14.2% Share of Search versus Wrangler’s 11.2%.
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Which is more popular in search, Abrand or Wrangler?
Compare the jeans and denim brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Abrand, Wrangler. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Abrand | Wrangler | Neuw |
|---|---|---|---|---|
| Oct 2025 | 69.4% | 13.7% | 12.3% | 4.6% |
| Nov 2025 | 70.8% | 14.6% | 10.2% | 4.4% |
| Dec 2025 | 71.4% | 14.2% | 10.6% | 3.8% |
| Jan 2026 | 68.7% | 14.8% | 12.3% | 4.3% |
| Feb 2026 | 67.2% | 14.7% | 12.7% | 5.4% |
| Mar 2026 | 71.2% | 14.8% | 7.9% | 6.1% |
| Apr 2026 | 69.3% | 15.6% | 9.2% | 5.9% |
| May 2026 | 67.9% | 13.6% | 12.8% | 5.7% |
| Jun 2026 | 67.9% | 14.3% | 13.1% | 4.7% |
| Jul 2026 | 64.9% | 15.7% | 13.9% | 5.6% |
| Aug 2026 | 69.8% | 14.2% | 11.2% | 4.7% |
| Sep 2026 | — | — | — | — |
How has the Abrand and Wrangler comparison changed over the last 12 months?
3 findings
- Abrand was ahead of Wrangler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Abrand’s estimated Share of Search among denim brands in New Zealand moved from 13.7% to 14.2%, and its estimated monthly branded searches moved from 2.6K to 4K.
- Across the 11 months ending August 2026, Wrangler’s estimated Share of Search among denim brands in New Zealand moved from 12.3% to 11.2%, and its estimated monthly branded searches moved from 2.4K to 3.1K.
How did search popularity change for New Zealand denim brands in August 2026?
2 changes
In August 2026, Wrangler lost estimated Share of Search among denim brands in New Zealand, from 13.9% to 11.2%.
In August 2026, Abrand lost estimated Share of Search among denim brands in New Zealand, from 15.7% to 14.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Abrand’s and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abrand
18 branded search terms
- abrand
- abrand 94 high and wide
- abrand 94 high slim
- abrand carrie jeans
- abrand carrie shorts
- abrand denim
- abrand denim shorts
- abrand high and wide
- abrand jeans
- abrand low and wide
- abrand low rise jeans
- abrand near me
- abrand nz
- abrand online
- abrand shorts
- abrand venice shorts
- abrand venice straight jeans
- abrandjeans com
Wrangler
12 branded search terms
- wrangler 13mwz
- wrangler cargo jeans
- wrangler com
- wrangler cowboy cut jeans
- wrangler denim
- wrangler jeans
- wrangler jeans for men
- wrangler jeans for women
- wrangler near me
- wrangler new zealand
- wrangler nz
- wrangler online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.