Lee vs Levi's:Which is more popular?
In September 2026, Levi's had more branded searches than Lee among cargo pants brands in New Zealand. Levi's had about 2,990 branded searches, while Lee had 320. Levi's made up 1.1% of all cargo pants brand searches we track, and Lee accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about cargo pants brands, neither Lee nor Levi's appeared in any of the five answers.
Who do people search for more?
Levi's, about 9 searches for every 1 for Lee
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top cargo pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Lee nor Levi's showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Dickies1st
Kathmandu2nd
I Love Ugly3rd
Cotton On4th
Hard Yakka5th- Levi's–
Lee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cotton On3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- I Love Ugly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dickies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hard Yakka2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Levi's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cargo pants brands
5 answers
Asked ChatGPT
“Which cargo pants brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cargo pants brands in New Zealand?”
Asked ChatGPT
“What's the best cargo pants brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“cargo pants nz”
Searched Google, AI Overview
“men's cargo pants”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Lee or Levi's more popular in search?
This chart shows how often people search Google for Lee and Levi's by name. Each line represents a brand's share of searches for all seven cargo pants brands we track, month by month, from searches in New Zealand.
Share of searches by month for Levi's, Lee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Kathmandu | I Love Ugly | Levi's | Hard Yakka | Lee | Dickies |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.2% | 20.7% | 8% | 1.1% | 0.77% | 0.14% | 0.01% |
| Nov 2025 | 65.3% | 19.5% | 14% | 0.67% | 0.46% | 0.09% | <0.01% |
| Dec 2025 | 68.8% | 22% | 8.2% | 0.56% | 0.38% | 0.06% | <0.01% |
| Jan 2026 | 66.5% | 25.6% | 6.3% | 0.78% | 0.72% | 0.11% | <0.01% |
| Feb 2026 | 69.9% | 21.7% | 6.7% | 0.84% | 0.76% | 0.14% | 0.01% |
| Mar 2026 | 69.1% | 21.1% | 8.2% | 0.89% | 0.65% | 0.12% | <0.01% |
| Apr 2026 | 67% | 24.9% | 6.5% | 0.76% | 0.69% | 0.11% | <0.01% |
| May 2026 | 68.4% | 21.6% | 8.1% | 0.94% | 0.77% | 0.14% | <0.01% |
| Jun 2026 | 61% | 28.1% | 8.8% | 0.97% | 0.94% | 0.16% | <0.01% |
| Jul 2026 | 61.9% | 28.9% | 7.3% | 0.86% | 0.86% | 0.16% | <0.01% |
| Aug 2026 | 62.3% | 22.6% | 13.1% | 1% | 0.74% | 0.16% | <0.01% |
| Sep 2026 | 69.4% | 20.7% | 8% | 1.1% | 0.75% | 0.11% | 0.01% |
How has the Lee and Levi's comparison changed over the last 12 months?
3 findings
- Levi's was ahead of Lee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lee’s share of searches among cargo pants brands in New Zealand moved from 0.14% to 0.11%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Levi's’ share of searches among cargo pants brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches held steady at 3K.
How did search popularity change for New Zealand cargo pants brands in September 2026?
1 change
Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Lee’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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