How popular isWings Over Whales in search?
In August 2026, there were an estimated 210 branded searches for Wings Over Whales in New Zealand which is down 56.3% over the last 11 months. Wings Over Whales holds 1.5% estimated Share of Search among New Zealand whale and dolphin tours and is ranked 5th of 5 competitors for search popularity.
Whale Watch Kaikoura63.4%
Akaroa Dolphins13.7%
Dolphin Encounter12.2%
Black Cat Cruises9.3%
Wings Over Whales1.5%
Follow Wings Over Whales and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which whale and dolphin tours compete with Wings Over Whales?
Share of Search by month for Whale Watch Kaikoura, Akaroa Dolphins, Dolphin Encounter, Black Cat Cruises, Wings Over Whales. The figures are in the table below the chart.
View monthly share of search table
| Month | Whale Watch Kaikoura | Akaroa Dolphins | Dolphin Encounter | Black Cat Cruises | Wings Over Whales |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 14% | 14.9% | 7.3% | 1.8% |
| Nov 2025 | 62.2% | 11.7% | 18.3% | 6.3% | 1.5% |
| Dec 2025 | 56.5% | 15.5% | 19.9% | 6.7% | 1.4% |
| Jan 2026 | 57.4% | 13.2% | 17% | 10.7% | 1.7% |
| Feb 2026 | 56.7% | 12.8% | 20.1% | 8.4% | 2% |
| Mar 2026 | 60% | 11.3% | 21.6% | 4.8% | 2.2% |
| Apr 2026 | 60.4% | 13.9% | 18.1% | 6.2% | 1.5% |
| May 2026 | 63% | 14.4% | 15.3% | 5.3% | 1.9% |
| Jun 2026 | 67.3% | 14.7% | 10.9% | 5.6% | 1.6% |
| Jul 2026 | 61.7% | 20% | 9.3% | 7.4% | 1.7% |
| Aug 2026 | 63.4% | 13.7% | 12.2% | 9.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.4% | 9K | +19.7% | +1.7 points | |
| 2, held 2nd | 13.7% | 1.9K | -20.1% | -6.3 points | |
| 3, held 3rd | 12.2% | 1.7K | +53.1% | +2.9 points | |
| 4, held 4th | 9.3% | 1.3K | +46.7% | +1.9 points | |
| 5, held 5th | 1.5% | 210 | 0% | -0.2 points |
63.4%
held 1st · 9K estimated branded searches · +19.7% vs prior month · +1.7 points
13.7%
held 2nd · 1.9K estimated branded searches · -20.1% vs prior month · -6.3 points
12.2%
held 3rd · 1.7K estimated branded searches · +53.1% vs prior month · +2.9 points
9.3%
held 4th · 1.3K estimated branded searches · +46.7% vs prior month · +1.9 points
1.5%
held 5th · 210 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Wings Over Whales and its closest rivals

Wings Over Whales vs Whale Watch Kaikoura: compare search popularity
Wings Over Whales vs Akaroa Dolphins: compare search popularity
Wings Over Whales vs Dolphin Encounter: compare search popularity
Wings Over Whales vs Black Cat Cruises: compare search popularity- Compare Wings Over Whales with any brand
How has branded search demand for Wings Over Whales changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wings Over Whales in New Zealand fell from 480 to 210.
- Across the 11 months ending August 2026, Wings Over Whales’ estimated Share of Search among whale and dolphin tours in New Zealand held steady, from 1.8% to 1.5%.
How did search popularity change for New Zealand whale and dolphin tours in August 2026?
5 changes

In August 2026, Dolphin Encounter gained estimated Share of Search among whale and dolphin tours in New Zealand, from 9.3% to 12.2%.

In August 2026, Black Cat Cruises gained estimated Share of Search among whale and dolphin tours in New Zealand, from 7.4% to 9.3%.

In August 2026, Whale Watch Kaikoura gained estimated Share of Search among whale and dolphin tours in New Zealand, from 61.7% to 63.4%.

In August 2026, Akaroa Dolphins lost estimated Share of Search among whale and dolphin tours in New Zealand, from 20% to 13.7%.

Estimated monthly branded searches for Wings Over Whales in New Zealand fell 56.3% over 11 measured months, from 480 to 210 in August 2026.
How is Wings Over Whales measured?
Brandwave collects information about searches that people make online using Wings Over Whales’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wings over whales
Do you work for Wings Over Whales? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Wings Over Whales your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.