Black Cat Cruises vs Wings Over Whales:Which is more popular by branded search in New Zealand?
In August 2026, Black Cat Cruises had more branded searches than Wings Over Whales among whale and dolphin tours in New Zealand. Black Cat Cruises was estimated to have 1.3K branded searches compared to Wings Over Whales’ 210, and held a 9.3% Share of Search versus Wings Over Whales’ 1.5%.
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Which is more popular in search, Black Cat Cruises or Wings Over Whales?
Compare the whale watching and dolphin tour operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Cat Cruises, Wings Over Whales. The figures are in the table below the chart.
View monthly share of search table
| Month | Whale Watch Kaikoura | Akaroa Dolphins | Dolphin Encounter | Black Cat Cruises | Wings Over Whales |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 14% | 14.9% | 7.3% | 1.8% |
| Nov 2025 | 62.2% | 11.7% | 18.3% | 6.3% | 1.5% |
| Dec 2025 | 56.5% | 15.5% | 19.9% | 6.7% | 1.4% |
| Jan 2026 | 57.4% | 13.2% | 17% | 10.7% | 1.7% |
| Feb 2026 | 56.7% | 12.8% | 20.1% | 8.4% | 2% |
| Mar 2026 | 60% | 11.3% | 21.6% | 4.8% | 2.2% |
| Apr 2026 | 60.4% | 13.9% | 18.1% | 6.2% | 1.5% |
| May 2026 | 63% | 14.4% | 15.3% | 5.3% | 1.9% |
| Jun 2026 | 67.3% | 14.7% | 10.9% | 5.6% | 1.6% |
| Jul 2026 | 61.7% | 20% | 9.3% | 7.4% | 1.7% |
| Aug 2026 | 63.4% | 13.7% | 12.2% | 9.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Black Cat Cruises and Wings Over Whales comparison changed over the last 12 months?
3 findings
- Black Cat Cruises was ahead of Wings Over Whales in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Cat Cruises’ estimated Share of Search among whale and dolphin tours in New Zealand moved from 7.3% to 9.3%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Wings Over Whales’ estimated Share of Search among whale and dolphin tours in New Zealand moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 480 to 210.
How did search popularity change for New Zealand whale and dolphin tours in August 2026?
2 changes
In August 2026, Black Cat Cruises gained estimated Share of Search among whale and dolphin tours in New Zealand, from 7.4% to 9.3%.
Estimated monthly branded searches for Wings Over Whales in New Zealand fell 56.3% over 11 measured months, from 480 to 210 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Black Cat Cruises’ and Wings Over Whales’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Cat Cruises
4 branded search terms
- black cat cruises
- black cat cruises nz
- blackcat co nz
- blackcatcruises
Wings Over Whales
1 branded search term
- wings over whales
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.