How popular isWhale Watch Kaikoura in search?
In August 2026, there were an estimated 9K branded searches for Whale Watch Kaikoura in New Zealand which is down 44.4% over the last 11 months. Whale Watch Kaikoura holds 63.4% estimated Share of Search among New Zealand whale and dolphin tours and is ranked 1st of 5 competitors for search popularity.
Whale Watch Kaikoura63.4%
Akaroa Dolphins13.7%
Dolphin Encounter12.2%
Black Cat Cruises9.3%
Wings Over Whales1.5%
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Which whale and dolphin tours compete with Whale Watch Kaikoura?
Share of Search by month for Whale Watch Kaikoura, Akaroa Dolphins, Dolphin Encounter, Black Cat Cruises. The figures are in the table below the chart.
View monthly share of search table
| Month | Whale Watch Kaikoura | Akaroa Dolphins | Dolphin Encounter | Black Cat Cruises | Wings Over Whales |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 14% | 14.9% | 7.3% | 1.8% |
| Nov 2025 | 62.2% | 11.7% | 18.3% | 6.3% | 1.5% |
| Dec 2025 | 56.5% | 15.5% | 19.9% | 6.7% | 1.4% |
| Jan 2026 | 57.4% | 13.2% | 17% | 10.7% | 1.7% |
| Feb 2026 | 56.7% | 12.8% | 20.1% | 8.4% | 2% |
| Mar 2026 | 60% | 11.3% | 21.6% | 4.8% | 2.2% |
| Apr 2026 | 60.4% | 13.9% | 18.1% | 6.2% | 1.5% |
| May 2026 | 63% | 14.4% | 15.3% | 5.3% | 1.9% |
| Jun 2026 | 67.3% | 14.7% | 10.9% | 5.6% | 1.6% |
| Jul 2026 | 61.7% | 20% | 9.3% | 7.4% | 1.7% |
| Aug 2026 | 63.4% | 13.7% | 12.2% | 9.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.4% | 9K | +19.7% | +1.7 points | |
| 2, held 2nd | 13.7% | 1.9K | -20.1% | -6.3 points | |
| 3, held 3rd | 12.2% | 1.7K | +53.1% | +2.9 points | |
| 4, held 4th | 9.3% | 1.3K | +46.7% | +1.9 points | |
| 5, held 5th | 1.5% | 210 | 0% | -0.2 points |
63.4%
held 1st · 9K estimated branded searches · +19.7% vs prior month · +1.7 points
13.7%
held 2nd · 1.9K estimated branded searches · -20.1% vs prior month · -6.3 points
12.2%
held 3rd · 1.7K estimated branded searches · +53.1% vs prior month · +2.9 points
9.3%
held 4th · 1.3K estimated branded searches · +46.7% vs prior month · +1.9 points
1.5%
held 5th · 210 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Whale Watch Kaikoura and its closest rivals
- Whale Watch Kaikoura vs Akaroa Dolphins: compare search popularity
- Whale Watch Kaikoura vs Dolphin Encounter: compare search popularity
- Whale Watch Kaikoura vs Black Cat Cruises: compare search popularity
- Whale Watch Kaikoura vs Wings Over Whales: compare search popularity
- Compare Whale Watch Kaikoura with any brand
How has branded search demand for Whale Watch Kaikoura changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Whale Watch Kaikoura in New Zealand fell from 16.2K to 9K.
- Across the 11 months ending August 2026, Whale Watch Kaikoura’s estimated Share of Search among whale and dolphin tours in New Zealand increased from 62% to 63.4%.
- Across the 11 months ending August 2026, Whale Watch Kaikoura’s estimated Share of Search among whale and dolphin tours in New Zealand peaked at 67.3% in June 2026 and was lowest at 56.5% in December 2025.
How did search popularity change for New Zealand whale and dolphin tours in August 2026?
5 changes
In August 2026, Dolphin Encounter gained estimated Share of Search among whale and dolphin tours in New Zealand, from 9.3% to 12.2%.
In August 2026, Black Cat Cruises gained estimated Share of Search among whale and dolphin tours in New Zealand, from 7.4% to 9.3%.
In August 2026, Whale Watch Kaikoura gained estimated Share of Search among whale and dolphin tours in New Zealand, from 61.7% to 63.4%.
In August 2026, Akaroa Dolphins lost estimated Share of Search among whale and dolphin tours in New Zealand, from 20% to 13.7%.
Estimated monthly branded searches for Wings Over Whales in New Zealand fell 56.3% over 11 measured months, from 480 to 210 in August 2026.
How is Whale Watch Kaikoura measured?
Brandwave collects information about searches that people make online using Whale Watch Kaikoura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- whale watch
- whale watch kaikoura
- whale watch kaikoura ltd
- whale watch kaikoura whaleway station road kaikoura
- whalewatch co nz
- whalewatchkaikoura
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Is Whale Watch Kaikoura your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.