Black Cat Cruises vs Whale Watch Kaikoura:Which is more popular by branded search in New Zealand?
In August 2026, Whale Watch Kaikoura had more branded searches than Black Cat Cruises among whale and dolphin tours in New Zealand. Whale Watch Kaikoura was estimated to have 9K branded searches compared to Black Cat Cruises’ 1.3K, and held a 63.4% Share of Search versus Black Cat Cruises’ 9.3%.
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Which is more popular in search, Black Cat Cruises or Whale Watch Kaikoura?
Compare the whale watching and dolphin tour operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Whale Watch Kaikoura, Black Cat Cruises. The figures are in the table below the chart.
View monthly share of search table
| Month | Whale Watch Kaikoura | Akaroa Dolphins | Dolphin Encounter | Black Cat Cruises | Wings Over Whales |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 14% | 14.9% | 7.3% | 1.8% |
| Nov 2025 | 62.2% | 11.7% | 18.3% | 6.3% | 1.5% |
| Dec 2025 | 56.5% | 15.5% | 19.9% | 6.7% | 1.4% |
| Jan 2026 | 57.4% | 13.2% | 17% | 10.7% | 1.7% |
| Feb 2026 | 56.7% | 12.8% | 20.1% | 8.4% | 2% |
| Mar 2026 | 60% | 11.3% | 21.6% | 4.8% | 2.2% |
| Apr 2026 | 60.4% | 13.9% | 18.1% | 6.2% | 1.5% |
| May 2026 | 63% | 14.4% | 15.3% | 5.3% | 1.9% |
| Jun 2026 | 67.3% | 14.7% | 10.9% | 5.6% | 1.6% |
| Jul 2026 | 61.7% | 20% | 9.3% | 7.4% | 1.7% |
| Aug 2026 | 63.4% | 13.7% | 12.2% | 9.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Black Cat Cruises and Whale Watch Kaikoura comparison changed over the last 12 months?
3 findings
- Whale Watch Kaikoura was ahead of Black Cat Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Cat Cruises’ estimated Share of Search among whale and dolphin tours in New Zealand moved from 7.3% to 9.3%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Whale Watch Kaikoura’s estimated Share of Search among whale and dolphin tours in New Zealand moved from 62% to 63.4%, and its estimated monthly branded searches moved from 16.2K to 9K.
How did search popularity change for New Zealand whale and dolphin tours in August 2026?
2 changes
In August 2026, Black Cat Cruises gained estimated Share of Search among whale and dolphin tours in New Zealand, from 7.4% to 9.3%.
In August 2026, Whale Watch Kaikoura gained estimated Share of Search among whale and dolphin tours in New Zealand, from 61.7% to 63.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Black Cat Cruises’ and Whale Watch Kaikoura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Cat Cruises
4 branded search terms
- black cat cruises
- black cat cruises nz
- blackcat co nz
- blackcatcruises
Whale Watch Kaikoura
6 branded search terms
- whale watch
- whale watch kaikoura
- whale watch kaikoura ltd
- whale watch kaikoura whaleway station road kaikoura
- whalewatch co nz
- whalewatchkaikoura
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.