How popular isWilsons Abel Tasman in search?
In August 2026, there were an estimated 610 branded searches for Wilsons Abel Tasman in New Zealand which is down 53.8% over the last 11 months. Wilsons Abel Tasman holds 38.4% estimated Share of Search among New Zealand abel tasman water taxi and kayak operators and is ranked 1st of 5 competitors for search popularity.
Wilsons Abel Tasman38.4%
Abel Tasman AquaTaxi29.6%
Abel Tasman Kayaks17.6%- Marahau Water Taxis8.8%
Kaiteriteri Kayaks5.7%
Follow Wilsons Abel Tasman and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which abel tasman water taxi and kayak operators compete with Wilsons Abel Tasman?
Share of Search by month for Wilsons Abel Tasman, Abel Tasman AquaTaxi, Abel Tasman Kayaks, Marahau Water Taxis, Kaiteriteri Kayaks. The figures are in the table below the chart.
View monthly share of search table
| Month | Wilsons Abel Tasman | Abel Tasman AquaTaxi | Abel Tasman Kayaks | Marahau Water Taxis | Kaiteriteri Kayaks |
|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 24.3% | 30.2% | 8.9% | 6.4% |
| Nov 2025 | 26.2% | 29.9% | 31.1% | 6.3% | 6.5% |
| Dec 2025 | 25.4% | 30% | 30.8% | 7.5% | 6.3% |
| Jan 2026 | 25.9% | 30.4% | 31.1% | 6.2% | 6.4% |
| Feb 2026 | 24.3% | 34.2% | 29.7% | 5.8% | 6% |
| Mar 2026 | 16.3% | 40.4% | 28.9% | 7.1% | 7.3% |
| Apr 2026 | 15.9% | 47.2% | 23.1% | 6.7% | 7.1% |
| May 2026 | 24.9% | 35.5% | 24.9% | 8.6% | 6.1% |
| Jun 2026 | 37.3% | 34.3% | 15.7% | 8.2% | 4.5% |
| Jul 2026 | 39.6% | 31.2% | 14.3% | 9.1% | 5.8% |
| Aug 2026 | 38.4% | 29.6% | 17.6% | 8.8% | 5.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 610 | 0% | -1.2 points | |
| 2, held 2nd | 29.6% | 470 | -2.1% | -1.6 points | |
| 3, held 3rd | 17.6% | 280 | +27.3% | +3.3 points | |
| 4, held 4th | 8.8% | 140 | 0% | -0.3 points | |
| 5, held 5th | 5.7% | 90 | 0% | -0.2 points |
38.4%
held 1st · 610 estimated branded searches · 0% vs prior month · -1.2 points
29.6%
held 2nd · 470 estimated branded searches · -2.1% vs prior month · -1.6 points
17.6%
held 3rd · 280 estimated branded searches · +27.3% vs prior month · +3.3 points
8.8%
held 4th · 140 estimated branded searches · 0% vs prior month · -0.3 points
5.7%
held 5th · 90 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Wilsons Abel Tasman and its closest rivals
- Wilsons Abel Tasman vs Abel Tasman AquaTaxi: compare search popularity
- Wilsons Abel Tasman vs Abel Tasman Kayaks: compare search popularity
- Wilsons Abel Tasman vs Marahau Water Taxis: compare search popularity
- Wilsons Abel Tasman vs Kaiteriteri Kayaks: compare search popularity
- Compare Wilsons Abel Tasman with any brand
How has branded search demand for Wilsons Abel Tasman changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wilsons Abel Tasman in New Zealand fell from 1.3K to 610.
- Across the 11 months ending August 2026, Wilsons Abel Tasman’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand increased from 30.2% to 38.4%.
- Across the 11 months ending August 2026, Wilsons Abel Tasman’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand peaked at 39.6% in July 2026 and was lowest at 15.9% in April 2026.
- Across the 11 months ending August 2026, Wilsons Abel Tasman rose from 2nd to 1st among abel tasman water taxi and kayak operators in New Zealand.
How did search popularity change for New Zealand abel tasman water taxi and kayak operators in August 2026?
5 changes
In August 2026, Abel Tasman Kayaks gained estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 14.3% to 17.6%.
In August 2026, Abel Tasman AquaTaxi lost estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 31.2% to 29.6%.
In August 2026, Wilsons Abel Tasman lost estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 39.6% to 38.4%.
Estimated monthly branded searches for Kaiteriteri Kayaks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.
Estimated monthly branded searches for Marahau Water Taxis in New Zealand fell 64.1% over 11 measured months, from 390 to 140 in August 2026.
How is Wilsons Abel Tasman measured?
Brandwave collects information about searches that people make online using Wilsons Abel Tasman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- abeltasman co nz
- wilsons abel tasman
- wilsons abel tasman water taxi
Do you work for Wilsons Abel Tasman? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wilsons Abel Tasman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.