Abel Tasman AquaTaxi vs Wilsons Abel Tasman:Which is more popular by branded search in New Zealand?
In August 2026, Wilsons Abel Tasman had more branded searches than Abel Tasman AquaTaxi among abel tasman water taxi and kayak operators in New Zealand. Wilsons Abel Tasman was estimated to have 610 branded searches compared to Abel Tasman AquaTaxi’s 470, and held a 38.4% Share of Search versus Abel Tasman AquaTaxi’s 29.6%.
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Which is more popular in search, Abel Tasman AquaTaxi or Wilsons Abel Tasman?
Compare the water taxi, kayak and guided walk operators visitors book in Abel Tasman National Park. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilsons Abel Tasman, Abel Tasman AquaTaxi. The figures are in the table below the chart.
View monthly share of search table
| Month | Wilsons Abel Tasman | Abel Tasman AquaTaxi | Abel Tasman Kayaks | Marahau Water Taxis | Kaiteriteri Kayaks |
|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 24.3% | 30.2% | 8.9% | 6.4% |
| Nov 2025 | 26.2% | 29.9% | 31.1% | 6.3% | 6.5% |
| Dec 2025 | 25.4% | 30% | 30.8% | 7.5% | 6.3% |
| Jan 2026 | 25.9% | 30.4% | 31.1% | 6.2% | 6.4% |
| Feb 2026 | 24.3% | 34.2% | 29.7% | 5.8% | 6% |
| Mar 2026 | 16.3% | 40.4% | 28.9% | 7.1% | 7.3% |
| Apr 2026 | 15.9% | 47.2% | 23.1% | 6.7% | 7.1% |
| May 2026 | 24.9% | 35.5% | 24.9% | 8.6% | 6.1% |
| Jun 2026 | 37.3% | 34.3% | 15.7% | 8.2% | 4.5% |
| Jul 2026 | 39.6% | 31.2% | 14.3% | 9.1% | 5.8% |
| Aug 2026 | 38.4% | 29.6% | 17.6% | 8.8% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the Abel Tasman AquaTaxi and Wilsons Abel Tasman comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Abel Tasman AquaTaxi took it in November 2025, Wilsons Abel Tasman took it in June 2026.
- Across the 11 months ending August 2026, Abel Tasman AquaTaxi’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand moved from 24.3% to 29.6%, and its estimated monthly branded searches moved from 1.1K to 470.
- Across the 11 months ending August 2026, Wilsons Abel Tasman’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand moved from 30.2% to 38.4%, and its estimated monthly branded searches moved from 1.3K to 610.
How did search popularity change for New Zealand abel tasman water taxi and kayak operators in August 2026?
2 changes
In August 2026, Abel Tasman AquaTaxi lost estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 31.2% to 29.6%.
In August 2026, Wilsons Abel Tasman lost estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 39.6% to 38.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Abel Tasman AquaTaxi’s and Wilsons Abel Tasman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Abel Tasman AquaTaxi
3 branded search terms
- abel tasman aquataxi
- aqua taxi abel tasman
- aquataxi co nz
Wilsons Abel Tasman
3 branded search terms
- abeltasman co nz
- wilsons abel tasman
- wilsons abel tasman water taxi
Put your own brand in this comparison
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