Marahau Water Taxis vs Wilsons Abel Tasman:Which is more popular by branded search in New Zealand?
In August 2026, Wilsons Abel Tasman had more branded searches than Marahau Water Taxis among abel tasman water taxi and kayak operators in New Zealand. Wilsons Abel Tasman was estimated to have 610 branded searches compared to Marahau Water Taxis’ 140, and held a 38.4% Share of Search versus Marahau Water Taxis’ 8.8%.
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Which is more popular in search, Marahau Water Taxis or Wilsons Abel Tasman?
Compare the water taxi, kayak and guided walk operators visitors book in Abel Tasman National Park. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilsons Abel Tasman, Marahau Water Taxis. The figures are in the table below the chart.
View monthly share of search table
| Month | Wilsons Abel Tasman | Abel Tasman AquaTaxi | Abel Tasman Kayaks | Marahau Water Taxis | Kaiteriteri Kayaks |
|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 24.3% | 30.2% | 8.9% | 6.4% |
| Nov 2025 | 26.2% | 29.9% | 31.1% | 6.3% | 6.5% |
| Dec 2025 | 25.4% | 30% | 30.8% | 7.5% | 6.3% |
| Jan 2026 | 25.9% | 30.4% | 31.1% | 6.2% | 6.4% |
| Feb 2026 | 24.3% | 34.2% | 29.7% | 5.8% | 6% |
| Mar 2026 | 16.3% | 40.4% | 28.9% | 7.1% | 7.3% |
| Apr 2026 | 15.9% | 47.2% | 23.1% | 6.7% | 7.1% |
| May 2026 | 24.9% | 35.5% | 24.9% | 8.6% | 6.1% |
| Jun 2026 | 37.3% | 34.3% | 15.7% | 8.2% | 4.5% |
| Jul 2026 | 39.6% | 31.2% | 14.3% | 9.1% | 5.8% |
| Aug 2026 | 38.4% | 29.6% | 17.6% | 8.8% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the Marahau Water Taxis and Wilsons Abel Tasman comparison changed over the last 12 months?
3 findings
- Wilsons Abel Tasman was ahead of Marahau Water Taxis in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marahau Water Taxis’ estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand moved from 8.9% to 8.8%, and its estimated monthly branded searches moved from 390 to 140.
- Across the 11 months ending August 2026, Wilsons Abel Tasman’s estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand moved from 30.2% to 38.4%, and its estimated monthly branded searches moved from 1.3K to 610.
How did search popularity change for New Zealand abel tasman water taxi and kayak operators in August 2026?
2 changes
In August 2026, Wilsons Abel Tasman lost estimated Share of Search among abel tasman water taxi and kayak operators in New Zealand, from 39.6% to 38.4%.
Estimated monthly branded searches for Marahau Water Taxis in New Zealand fell 64.1% over 11 measured months, from 390 to 140 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Marahau Water Taxis’ and Wilsons Abel Tasman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marahau Water Taxis
1 branded search term
- marahau water taxis
Wilsons Abel Tasman
3 branded search terms
- abeltasman co nz
- wilsons abel tasman
- wilsons abel tasman water taxi
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.