Brandwave

How popular isWaitoa?

In September 2026, people searched for Waitoa by name about 1,850 times in New Zealand, a 43.4% increase from the previous year. These searches made up 13.9% of all New Zealand chicken brand searches, placing Waitoa third out of five brands. When we asked both ChatGPT and Google AI Overviews about chicken brands, Waitoa appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Waitoa is the third most searched of 5 competitors and the most recommended in AI answers.

  1. TegelShare of searches 45.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. Ingham’sShare of searches 26%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. WaitoaShare of searches 13.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Bostock BrothersShare of searches 10.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BrinksShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top chicken brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waitoa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waitoa is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Waitoa1st
  2. Bostock Brothers2nd
  3. Tegel3rd
  4. Ingham’s4th
  5. Brinks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tegel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waitoa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ingham’s3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bostock Brothers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chicken brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which chicken brands compete with Waitoa?

Waitoa against chicken brands in New Zealand, by month

Share of searches by month for Tegel, Ingham’s, Waitoa, Bostock Brothers, Brinks. The figures are in the table below the chart.

View monthly share of searches table
MonthTegelIngham’sWaitoaBostock BrothersBrinks
Oct 202540.7%32.2%10.5%9.3%7.3%
Nov 202538.8%33.5%11.9%10.4%5.3%
Dec 202543%28.7%11.5%10.9%5.9%
Jan 202640.2%31.3%12.7%9.3%6.6%
Feb 202640.6%30.4%13.3%9%6.8%
Mar 202643.1%29.9%11.6%10.1%5.2%
Apr 202641.9%30.6%12.4%9.4%5.7%
May 202639.4%32.1%14.2%8.4%5.9%
Jun 202640.8%31.5%13.6%8.4%5.6%
Jul 202640.7%27.5%14.7%12.2%5%
Aug 202641.5%26.9%14.5%12.5%4.6%
Sep 202645.4%26%13.9%10.3%4.5%

  1. 1.Tegel

    45.4%

    Held 1st. 6.1K estimated branded searches, +11% vs prior month. Share +3.9 points.

  2. 2.Ingham’s

    26%

    Held 2nd. 3.5K estimated branded searches, -2% vs prior month. Share -0.9 points.

  3. 3.Waitoa

    13.9%

    Held 3rd. 1.9K estimated branded searches, -3.1% vs prior month. Share -0.6 points.

  4. 4.Bostock Brothers

    10.3%

    Held 4th. 1.4K estimated branded searches, -17% vs prior month. Share -2.3 points.

  5. 5.Brinks

    4.5%

    Held 5th. 600 estimated branded searches, -1.6% vs prior month. Share -0.1 points.

Compare popularity between Waitoa and its closest rivals

Every comparison with Waitoa

5 comparisons

How has branded search demand for Waitoa changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Waitoa in New Zealand rose from 1.3K to 1.9K.
  • Across the 12 months ending September 2026, Waitoa’s share of searches among chicken brands in New Zealand increased from 10.5% to 13.9%.
  • Across the 12 months ending September 2026, Waitoa’s share of searches among chicken brands in New Zealand peaked at 14.7% in July 2026 and was lowest at 10.5% in October 2025.

How did search popularity change for New Zealand chicken brands in September 2026?

5 changes

  1. In September 2026, Tegel gained share of searches among chicken brands in New Zealand, from 41.5% to 45.4%.

  2. In September 2026, Bostock Brothers lost share of searches among chicken brands in New Zealand, from 12.5% to 10.3%.

  3. In September 2026, Ingham’s lost share of searches among chicken brands in New Zealand, from 26.9% to 26%.

  4. In September 2026, Waitoa lost share of searches among chicken brands in New Zealand, from 14.5% to 13.9%.

  5. Brinks’ share of searches among chicken brands in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in September 2026.

How are Waitoa’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Waitoa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • waitoa butterfly chicken
  • waitoa chicken
  • waitoa chicken breast
  • waitoa chicken kiev
  • waitoa chicken nuggets
  • waitoa chicken sausages
  • waitoa karaage chicken
  • waitoa roast chicken

Do you work for Waitoa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Waitoa compete?

Waitoa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chicken brands3rd of 513.9%Shown above
Chicken breast brands5th of 52.6%Show ranking
Creator with pink hair and a pink jacket

Is Waitoa your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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