How popular isUpKeep in search?
In August 2026, there were an estimated 170 branded searches for UpKeep in New Zealand which held steady over the last 11 months. UpKeep holds 19.5% estimated Share of Search among New Zealand maintenance management software and is ranked 2nd of 5 competitors for search popularity.
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Which maintenance management software compete with UpKeep?
Share of Search by month for MaintainX, UpKeep, Fiix, Limble, eMaint. The figures are in the table below the chart.
View monthly share of search table
| Month | MaintainX | UpKeep | Fiix | Limble | eMaint |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 21.8% | 11.5% | 9% | 5.1% |
| Nov 2025 | 53.3% | 21.3% | 16% | 6.7% | 2.7% |
| Dec 2025 | 53.8% | 24.6% | 10.8% | 6.2% | 4.6% |
| Jan 2026 | 51.3% | 19.2% | 15.4% | 9% | 5.1% |
| Feb 2026 | 53.9% | 20.2% | 14.6% | 6.7% | 4.5% |
| Mar 2026 | 57.1% | 21% | 13.3% | 5.7% | 2.9% |
| Apr 2026 | 54.8% | 19.2% | 9.6% | 9.6% | 6.8% |
| May 2026 | 53.6% | 22.6% | 10.7% | 9.5% | 3.6% |
| Jun 2026 | 52.3% | 19.3% | 12.5% | 9.1% | 6.8% |
| Jul 2026 | 56.8% | 18.5% | 14.8% | 6.2% | 3.7% |
| Aug 2026 | 55.2% | 19.5% | 11.5% | 8% | 5.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.2% | 480 | +4.3% | -1.6 points | |
| 2, held 2nd | 19.5% | 170 | +13.3% | +1 points | |
| 3, held 3rd | 11.5% | 100 | -16.7% | -3.3 points | |
| 4, held 4th | 8% | 70 | +40% | +1.9 points | |
| 5, held 5th | 5.7% | 50 | +66.7% | +2 points |
55.2%
held 1st · 480 estimated branded searches · +4.3% vs prior month · -1.6 points
2.
UpKeep19.5%
held 2nd · 170 estimated branded searches · +13.3% vs prior month · +1 points
3.
Fiix11.5%
held 3rd · 100 estimated branded searches · -16.7% vs prior month · -3.3 points
4.
Limble8%
held 4th · 70 estimated branded searches · +40% vs prior month · +1.9 points
5.
eMaint
5.7%
held 5th · 50 estimated branded searches · +66.7% vs prior month · +2 points
Compare search popularity between UpKeep and its closest rivals
How has branded search demand for UpKeep changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for UpKeep in New Zealand held steady at 170.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among maintenance management software in New Zealand decreased from 21.8% to 19.5%.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among maintenance management software in New Zealand peaked at 24.6% in December 2025 and was lowest at 18.5% in July 2026.
How did search popularity change for New Zealand maintenance management software in August 2026?
5 changes
In August 2026, eMaint gained estimated Share of Search among maintenance management software in New Zealand, from 3.7% to 5.7%.
In August 2026, Limble gained estimated Share of Search among maintenance management software in New Zealand, from 6.2% to 8%.
In August 2026, UpKeep gained estimated Share of Search among maintenance management software in New Zealand, from 18.5% to 19.5%.
In August 2026, Fiix lost estimated Share of Search among maintenance management software in New Zealand, from 14.8% to 11.5%.
In August 2026, MaintainX lost estimated Share of Search among maintenance management software in New Zealand, from 56.8% to 55.2%.
How is UpKeep measured?
Brandwave collects information about searches that people make online using UpKeep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- cmms upkeep
- upkeep cmms
- upkeep cmms software
- upkeep com
- upkeep maintenance software
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Is UpKeep your brand?
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