MaintainX vs UpKeep:Which is more popular by branded search in New Zealand?
In August 2026, MaintainX had more branded searches than UpKeep among maintenance management software in New Zealand. MaintainX was estimated to have 480 branded searches compared to UpKeep’s 170, and held a 55.2% Share of Search versus UpKeep’s 19.5%.
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Which is more popular in search, MaintainX or UpKeep?
Compare maintenance management systems New Zealand facilities and asset teams can use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MaintainX, UpKeep. The figures are in the table below the chart.
View monthly share of search table
| Month | MaintainX | UpKeep | Fiix | Limble | eMaint |
|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 21.8% | 11.5% | 9% | 5.1% |
| Nov 2025 | 53.3% | 21.3% | 16% | 6.7% | 2.7% |
| Dec 2025 | 53.8% | 24.6% | 10.8% | 6.2% | 4.6% |
| Jan 2026 | 51.3% | 19.2% | 15.4% | 9% | 5.1% |
| Feb 2026 | 53.9% | 20.2% | 14.6% | 6.7% | 4.5% |
| Mar 2026 | 57.1% | 21% | 13.3% | 5.7% | 2.9% |
| Apr 2026 | 54.8% | 19.2% | 9.6% | 9.6% | 6.8% |
| May 2026 | 53.6% | 22.6% | 10.7% | 9.5% | 3.6% |
| Jun 2026 | 52.3% | 19.3% | 12.5% | 9.1% | 6.8% |
| Jul 2026 | 56.8% | 18.5% | 14.8% | 6.2% | 3.7% |
| Aug 2026 | 55.2% | 19.5% | 11.5% | 8% | 5.7% |
| Sep 2026 | — | — | — | — | — |
How has the MaintainX and UpKeep comparison changed over the last 12 months?
3 findings
- MaintainX was ahead of UpKeep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MaintainX’s estimated Share of Search among maintenance management software in New Zealand moved from 52.6% to 55.2%, and its estimated monthly branded searches moved from 410 to 480.
- Across the 11 months ending August 2026, UpKeep’s estimated Share of Search among maintenance management software in New Zealand moved from 21.8% to 19.5%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand maintenance management software in August 2026?
2 changes
In August 2026, UpKeep gained estimated Share of Search among maintenance management software in New Zealand, from 18.5% to 19.5%.
In August 2026, MaintainX lost estimated Share of Search among maintenance management software in New Zealand, from 56.8% to 55.2%.
How each brand is measured
Brandwave collects information about searches that people make online using MaintainX’s and UpKeep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MaintainX
17 branded search terms
- get maintainx
- getmaintainx com
- maintainx
- maintainx api
- maintainx app
- maintainx cmms
- maintainx cost
- maintainx demo
- maintainx desktop
- maintainx desktop app
- maintainx download
- maintainx near me
- maintainx premium
- maintainx pricing
- maintainx reviews
- maintainx software
- maintainx work orders
UpKeep
5 branded search terms
- cmms upkeep
- upkeep cmms
- upkeep cmms software
- upkeep com
- upkeep maintenance software
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