How popular isUnique Stays?
In September 2026, people searched for Unique Stays by name about 30 times in New Zealand, about the same as the previous year. These searches made up 0.16% of all New Zealand glamping and unique stay searches, placing Unique Stays eighth out of eight stays. When we asked both ChatGPT and Google AI Overviews about glamping and unique stays, Unique Stays appeared in two of the three answers and was the most recommended of the eight.
Unique Stays is the eighth most searched of 8 competitors and the most recommended in AI answers.
Canopy Camping EscapesShare of searches 77.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Escarpment DomesShare of searches 6.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Hapuku Lodge & Tree HousesShare of searches 6.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Kinloch Wilderness RetreatShare of searches 5.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Unique StaysShare of searches 0.16%Mentioned in 2 of 3 AI answersPlace in AI recommendations 1st
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Top glamping and unique stays in ChatGPT and Google AI Overviews
In three ChatGPT questions, Unique Stays was mentioned in two out of three: in two of the three ChatGPT answers. Unique Stays is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hapuku Lodge & Tree Houses3 of 3Named in 3 of 3 ChatGPT answers
PurePods2 of 3Named in 2 of 3 ChatGPT answers- Underhill Valley2 of 3Named in 2 of 3 ChatGPT answers
- Wainamu Luxury Tents2 of 3Named in 2 of 3 ChatGPT answers
- Unique Stays2 of 3Named in 2 of 3 ChatGPT answers
- Canopy Camping Escapes0 of 3Named in 0 of 3 ChatGPT answers
- Escarpment Domes0 of 3Named in 0 of 3 ChatGPT answers
- Kinloch Wilderness Retreat0 of 3Named in 0 of 3 ChatGPT answers
See every answer about glamping and unique stays
3 answers
Asked ChatGPT
“Which glamping or unique stay should I book in New Zealand?”
Asked ChatGPT
“What are the best glamping and unique stays in New Zealand?”
Asked ChatGPT
“What's the best glamping or unique stay in New Zealand for a weekend getaway?”
Searched Google, AI Overview
“glamping nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pod accommodation nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which glamping and unique stays compete with Unique Stays?
Share of searches by month for Canopy Camping Escapes, Escarpment Domes, Hapuku Lodge & Tree Houses, Kinloch Wilderness Retreat, PurePods, Unique Stays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canopy Camping Escapes | Escarpment Domes | Hapuku Lodge & Tree Houses | Kinloch Wilderness Retreat | PurePods | Underhill Valley | Wainamu Luxury Tents | Unique Stays |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 11.5% | 7.7% | 7.7% | 2.3% | 1% | 0.34% | 0.14% |
| Nov 2025 | 67.7% | 8.9% | 8.9% | 11.2% | 2.2% | 0.65% | 0.33% | 0.14% |
| Dec 2025 | 70.8% | 6.4% | 7.6% | 11.6% | 2.4% | 0.44% | 0.68% | 0.12% |
| Jan 2026 | 72.6% | 8% | 6.4% | 9.7% | 2% | 0.7% | 0.47% | 0.13% |
| Feb 2026 | 68.7% | 6% | 8.7% | 13.3% | 2.2% | 0.5% | 0.41% | 0.18% |
| Mar 2026 | 72.9% | 5.4% | 7.8% | 9.9% | 2% | 1.6% | 0.29% | 0.16% |
| Apr 2026 | 73.8% | 5.6% | 5.6% | 8.2% | 2.5% | 3.8% | 0.39% | 0.17% |
| May 2026 | 77.6% | 7.2% | 4% | 5.9% | 3.2% | 1.8% | 0.18% | 0.18% |
| Jun 2026 | 81.5% | 6% | 4.1% | 3.3% | 3.3% | 1.5% | 0.14% | 0.18% |
| Jul 2026 | 77% | 8.5% | 5.3% | 4.7% | 3.1% | 0.9% | 0.27% | 0.27% |
| Aug 2026 | 79% | 8.7% | 4.6% | 4% | 2.7% | 0.51% | 0.23% | 0.18% |
| Sep 2026 | 77.1% | 6.9% | 6.9% | 5.3% | 2.6% | 0.74% | 0.27% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.1% | 14.5K | -15.7% | -1.9 points | |
| 2, held 2nd | 6.9% | 1.3K | -31.6% | -1.8 points | |
| 3, held 3rd | 6.9% | 1.3K | +30% | +2.3 points | |
| 4, held 4th | 5.3% | 1K | +13.6% | +1.3 points | |
| 5, held 5th | 2.6% | 480 | -18.6% | -0.2 points | |
| 6, held 6th | 0.74% | 140 | +27.3% | +0.2 points | |
| 7, held 7th | 0.27% | 50 | 0% | 0 points | |
| 8, held 8th | 0.16% | 30 | -25% | 0 points |
77.1%
Held 1st. 14.5K estimated branded searches, -15.7% vs prior month. Share -1.9 points.
6.9%
Held 2nd. 1.3K estimated branded searches, -31.6% vs prior month. Share -1.8 points.
Held 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +2.3 points.
Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +1.3 points.
5.
PurePods2.6%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.
0.74%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.2 points.
0.27%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
0.16%
Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
Compare popularity between Unique Stays and its closest rivals
- Unique Stays vs Hapuku Lodge & Tree Houses: compare popularity
- Unique Stays vs Kinloch Wilderness Retreat: compare popularity
- Unique Stays vs PurePods: compare popularity
- Unique Stays vs Underhill Valley: compare popularity
- Unique Stays vs Wainamu Luxury Tents: compare popularity
- Compare Unique Stays with any brand
How has branded search demand for Unique Stays changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Unique Stays in New Zealand held steady at 30.
- Across the 12 months ending September 2026, Unique Stays’ share of searches among glamping and unique stays in New Zealand held steady, from 0.14% to 0.16%.
How did search popularity change for New Zealand glamping and unique stays in September 2026?
6 changes
In September 2026, Hapuku Lodge & Tree Houses gained share of searches among glamping and unique stays in New Zealand, from 4.6% to 6.9%.
In September 2026, Kinloch Wilderness Retreat gained share of searches among glamping and unique stays in New Zealand, from 4% to 5.3%.
In September 2026, Canopy Camping Escapes lost share of searches among glamping and unique stays in New Zealand, from 79% to 77.1%.
In September 2026, Escarpment Domes lost share of searches among glamping and unique stays in New Zealand, from 8.7% to 6.9%.
PurePods’ share of searches among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 3.3% to 2.6% in September 2026.
Estimated monthly branded searches for Underhill Valley in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
How are Unique Stays’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Unique Stays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- unique stays
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