Kinloch Wilderness Retreat vs Unique Stays:Which is more popular by branded search in New Zealand?
In August 2026, Kinloch Wilderness Retreat had more branded searches than Unique Stays among glamping and unique stays in New Zealand. Kinloch Wilderness Retreat was estimated to have 880 branded searches compared to Unique Stays’ 110, and held a 3.4% Share of Search versus Unique Stays’ 0.43%.
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Which is more popular in search, Kinloch Wilderness Retreat or Unique Stays?
Compare the glamping, pod and unique stay brands New Zealanders book for getaways. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kinloch Wilderness Retreat, Unique Stays. The figures are in the table below the chart.
View monthly share of search table
| Month | Canopy Camping Escapes | Escarpment Domes | Kinloch Wilderness Retreat | PurePods | Unique Stays |
|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 10.3% | 6.9% | 2.6% | 0.34% |
| Nov 2025 | 78.9% | 8% | 10.2% | 2.5% | 0.38% |
| Dec 2025 | 81.8% | 5.5% | 10% | 2.4% | 0.27% |
| Jan 2026 | 81.7% | 7% | 8.5% | 2.5% | 0.38% |
| Feb 2026 | 80.2% | 5.3% | 11.6% | 2.6% | 0.36% |
| Mar 2026 | 83.8% | 4.8% | 8.8% | 2.2% | 0.37% |
| Apr 2026 | 83.9% | 5.2% | 7.5% | 3.1% | 0.32% |
| May 2026 | 84% | 6.4% | 5.1% | 4% | 0.44% |
| Jun 2026 | 87.2% | 5.4% | 2.9% | 4% | 0.48% |
| Jul 2026 | 84.3% | 7.5% | 4% | 3.8% | 0.46% |
| Aug 2026 | 85.3% | 7.5% | 3.4% | 3.3% | 0.43% |
| Sep 2026 | — | — | — | — | — |
How has the Kinloch Wilderness Retreat and Unique Stays comparison changed over the last 12 months?
3 findings
- Kinloch Wilderness Retreat was ahead of Unique Stays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kinloch Wilderness Retreat’s estimated Share of Search among glamping and unique stays in New Zealand moved from 6.9% to 3.4%, and its estimated monthly branded searches moved from 1.6K to 880.
- Across the 11 months ending August 2026, Unique Stays’ estimated Share of Search among glamping and unique stays in New Zealand moved from 0.34% to 0.43%, and its estimated monthly branded searches moved from 80 to 110.
How did search popularity change for New Zealand glamping and unique stays in August 2026?
2 changes
In August 2026, Kinloch Wilderness Retreat lost estimated Share of Search among glamping and unique stays in New Zealand, from 4% to 3.4%.
Estimated monthly branded searches for Unique Stays in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kinloch Wilderness Retreat’s and Unique Stays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kinloch Wilderness Retreat
1 branded search term
- kinloch wilderness retreat
Unique Stays
2 branded search terms
- unique stays new zealand
- unique stays nz
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