Brandwave

How popular isUnique Stays in search?

In August 2026, there were an estimated 110 branded searches for Unique Stays in New Zealand which is up 37.5% over the last 11 months. Unique Stays holds 0.43% estimated Share of Search among New Zealand glamping and unique stays and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Canopy Camping Escapes85.3%
  2. Escarpment Domes7.5%
  3. Kinloch Wilderness Retreat3.4%
  4. PurePods3.3%
  5. Unique Stays0.43%
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Which glamping and unique stays compete with Unique Stays?

Unique Stays against glamping and unique stays in New Zealand, by month

Share of Search by month for Canopy Camping Escapes, Escarpment Domes, Kinloch Wilderness Retreat, PurePods, Unique Stays. The figures are in the table below the chart.

View monthly share of search table
MonthCanopy Camping EscapesEscarpment DomesKinloch Wilderness RetreatPurePodsUnique Stays
Oct 202579.8%10.3%6.9%2.6%0.34%
Nov 202578.9%8%10.2%2.5%0.38%
Dec 202581.8%5.5%10%2.4%0.27%
Jan 202681.7%7%8.5%2.5%0.38%
Feb 202680.2%5.3%11.6%2.6%0.36%
Mar 202683.8%4.8%8.8%2.2%0.37%
Apr 202683.9%5.2%7.5%3.1%0.32%
May 202684%6.4%5.1%4%0.44%
Jun 202687.2%5.4%2.9%4%0.48%
Jul 202684.3%7.5%4%3.8%0.46%
Aug 202685.3%7.5%3.4%3.3%0.43%
Sep 2026—————

  1. 1.Canopy Camping Escapes

    85.3%

    held 1st · 22K estimated branded searches · +19% vs prior month · +1.1 points

  2. 2.Escarpment Domes

    7.5%

    held 2nd · 1.9K estimated branded searches · +18.3% vs prior month · 0 points

  3. 3.Kinloch Wilderness Retreat

    3.4%

    held 3rd · 880 estimated branded searches · 0% vs prior month · -0.6 points

  4. 4.PurePods

    3.3%

    held 4th · 850 estimated branded searches · +2.4% vs prior month · -0.5 points

  5. 5.Unique Stays

    0.43%

    held 5th · 110 estimated branded searches · +10% vs prior month · 0 points

Compare search popularity between Unique Stays and its closest rivals

How has branded search demand for Unique Stays changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Unique Stays in New Zealand rose from 80 to 110.
  • Across the 11 months ending August 2026, Unique Stays’ estimated Share of Search among glamping and unique stays in New Zealand held steady, from 0.34% to 0.43%.

How did search popularity change for New Zealand glamping and unique stays in August 2026?

  1. In August 2026, Canopy Camping Escapes gained estimated Share of Search among glamping and unique stays in New Zealand, from 84.3% to 85.3%.

  2. In August 2026, Kinloch Wilderness Retreat lost estimated Share of Search among glamping and unique stays in New Zealand, from 4% to 3.4%.

  3. PurePods’ estimated Share of Search among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 4% to 3.3% in August 2026.

  4. Estimated monthly branded searches for Unique Stays in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.

  5. Estimated monthly branded searches for Escarpment Domes in New Zealand fell 19.2% over 11 measured months, from 2.4K to 1.9K in August 2026.

How is Unique Stays measured?

Brandwave collects information about searches that people make online using Unique Stays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • unique stays new zealand
  • unique stays nz

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How the Brand Demand Index is measured

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