PurePods vs Unique Stays:Which is more popular by branded search in New Zealand?
In August 2026, PurePods had more branded searches than Unique Stays among glamping and unique stays in New Zealand. PurePods was estimated to have 850 branded searches compared to Unique Stays’ 110, and held a 3.3% Share of Search versus Unique Stays’ 0.43%.
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Which is more popular in search, PurePods or Unique Stays?
Compare the glamping, pod and unique stay brands New Zealanders book for getaways. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PurePods, Unique Stays. The figures are in the table below the chart.
View monthly share of search table
| Month | Canopy Camping Escapes | Escarpment Domes | Kinloch Wilderness Retreat | PurePods | Unique Stays |
|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 10.3% | 6.9% | 2.6% | 0.34% |
| Nov 2025 | 78.9% | 8% | 10.2% | 2.5% | 0.38% |
| Dec 2025 | 81.8% | 5.5% | 10% | 2.4% | 0.27% |
| Jan 2026 | 81.7% | 7% | 8.5% | 2.5% | 0.38% |
| Feb 2026 | 80.2% | 5.3% | 11.6% | 2.6% | 0.36% |
| Mar 2026 | 83.8% | 4.8% | 8.8% | 2.2% | 0.37% |
| Apr 2026 | 83.9% | 5.2% | 7.5% | 3.1% | 0.32% |
| May 2026 | 84% | 6.4% | 5.1% | 4% | 0.44% |
| Jun 2026 | 87.2% | 5.4% | 2.9% | 4% | 0.48% |
| Jul 2026 | 84.3% | 7.5% | 4% | 3.8% | 0.46% |
| Aug 2026 | 85.3% | 7.5% | 3.4% | 3.3% | 0.43% |
| Sep 2026 | — | — | — | — | — |
How has the PurePods and Unique Stays comparison changed over the last 12 months?
3 findings
- PurePods was ahead of Unique Stays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PurePods’ estimated Share of Search among glamping and unique stays in New Zealand moved from 2.6% to 3.3%, and its estimated monthly branded searches moved from 600 to 850.
- Across the 11 months ending August 2026, Unique Stays’ estimated Share of Search among glamping and unique stays in New Zealand moved from 0.34% to 0.43%, and its estimated monthly branded searches moved from 80 to 110.
How did search popularity change for New Zealand glamping and unique stays in August 2026?
2 changes
PurePods’ estimated Share of Search among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 4% to 3.3% in August 2026.
Estimated monthly branded searches for Unique Stays in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PurePods’ and Unique Stays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PurePods
6 branded search terms
- pure pods
- purepods
- purepods com
- purepods near me
- purepods new zealand
- purepods nz
Unique Stays
2 branded search terms
- unique stays new zealand
- unique stays nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.