How popular isPurePods in search?
In August 2026, there were an estimated 850 branded searches for PurePods in New Zealand which is up 41.7% over the last 11 months. PurePods holds 3.3% estimated Share of Search among New Zealand glamping and unique stays and is ranked 4th of 5 competitors for search popularity.
Canopy Camping Escapes85.3%
Escarpment Domes7.5%
Kinloch Wilderness Retreat3.4%
PurePods3.3%
Unique Stays0.43%
Follow PurePods and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which glamping and unique stays compete with PurePods?
Share of Search by month for Canopy Camping Escapes, Escarpment Domes, Kinloch Wilderness Retreat, PurePods. The figures are in the table below the chart.
View monthly share of search table
| Month | Canopy Camping Escapes | Escarpment Domes | Kinloch Wilderness Retreat | PurePods | Unique Stays |
|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 10.3% | 6.9% | 2.6% | 0.34% |
| Nov 2025 | 78.9% | 8% | 10.2% | 2.5% | 0.38% |
| Dec 2025 | 81.8% | 5.5% | 10% | 2.4% | 0.27% |
| Jan 2026 | 81.7% | 7% | 8.5% | 2.5% | 0.38% |
| Feb 2026 | 80.2% | 5.3% | 11.6% | 2.6% | 0.36% |
| Mar 2026 | 83.8% | 4.8% | 8.8% | 2.2% | 0.37% |
| Apr 2026 | 83.9% | 5.2% | 7.5% | 3.1% | 0.32% |
| May 2026 | 84% | 6.4% | 5.1% | 4% | 0.44% |
| Jun 2026 | 87.2% | 5.4% | 2.9% | 4% | 0.48% |
| Jul 2026 | 84.3% | 7.5% | 4% | 3.8% | 0.46% |
| Aug 2026 | 85.3% | 7.5% | 3.4% | 3.3% | 0.43% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.3% | 22K | +19% | +1.1 points | |
| 2, held 2nd | 7.5% | 1.9K | +18.3% | 0 points | |
| 3, held 3rd | 3.4% | 880 | 0% | -0.6 points | |
| 4, held 4th | 3.3% | 850 | +2.4% | -0.5 points | |
| 5, held 5th | 0.43% | 110 | +10% | 0 points |
85.3%
held 1st · 22K estimated branded searches · +19% vs prior month · +1.1 points
7.5%
held 2nd · 1.9K estimated branded searches · +18.3% vs prior month · 0 points
held 3rd · 880 estimated branded searches · 0% vs prior month · -0.6 points
4.
PurePods3.3%
held 4th · 850 estimated branded searches · +2.4% vs prior month · -0.5 points
0.43%
held 5th · 110 estimated branded searches · +10% vs prior month · 0 points
Compare search popularity between PurePods and its closest rivals
How has branded search demand for PurePods changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for PurePods in New Zealand rose from 600 to 850.
- Across the 11 months ending August 2026, PurePods’ estimated Share of Search among glamping and unique stays in New Zealand increased from 2.6% to 3.3%.
- Across the 11 months ending August 2026, PurePods’ estimated Share of Search among glamping and unique stays in New Zealand peaked at 4% in May 2026 and was lowest at 2.2% in March 2026.
How did search popularity change for New Zealand glamping and unique stays in August 2026?
5 changes
In August 2026, Canopy Camping Escapes gained estimated Share of Search among glamping and unique stays in New Zealand, from 84.3% to 85.3%.
In August 2026, Kinloch Wilderness Retreat lost estimated Share of Search among glamping and unique stays in New Zealand, from 4% to 3.4%.
PurePods’ estimated Share of Search among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 4% to 3.3% in August 2026.
Estimated monthly branded searches for Unique Stays in New Zealand rose 37.5% over 11 measured months, from 80 to 110 in August 2026.
Estimated monthly branded searches for Escarpment Domes in New Zealand fell 19.2% over 11 measured months, from 2.4K to 1.9K in August 2026.
How is PurePods measured?
Brandwave collects information about searches that people make online using PurePods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- pure pods
- purepods
- purepods com
- purepods near me
- purepods new zealand
- purepods nz
Do you work for PurePods? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is PurePods your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.