Kinloch Wilderness Retreat vs PurePods:Which is more popular by branded search in New Zealand?
In August 2026, Kinloch Wilderness Retreat and PurePods were level on Share of Search among glamping and unique stays in New Zealand, with an estimated 880 versus 850 branded searches, at 3.4% and 3.3% estimated Share of Search.
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Which is more popular in search, Kinloch Wilderness Retreat or PurePods?
Compare the glamping, pod and unique stay brands New Zealanders book for getaways. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kinloch Wilderness Retreat, PurePods. The figures are in the table below the chart.
View monthly share of search table
| Month | Canopy Camping Escapes | Escarpment Domes | Kinloch Wilderness Retreat | PurePods | Unique Stays |
|---|---|---|---|---|---|
| Oct 2025 | 79.8% | 10.3% | 6.9% | 2.6% | 0.34% |
| Nov 2025 | 78.9% | 8% | 10.2% | 2.5% | 0.38% |
| Dec 2025 | 81.8% | 5.5% | 10% | 2.4% | 0.27% |
| Jan 2026 | 81.7% | 7% | 8.5% | 2.5% | 0.38% |
| Feb 2026 | 80.2% | 5.3% | 11.6% | 2.6% | 0.36% |
| Mar 2026 | 83.8% | 4.8% | 8.8% | 2.2% | 0.37% |
| Apr 2026 | 83.9% | 5.2% | 7.5% | 3.1% | 0.32% |
| May 2026 | 84% | 6.4% | 5.1% | 4% | 0.44% |
| Jun 2026 | 87.2% | 5.4% | 2.9% | 4% | 0.48% |
| Jul 2026 | 84.3% | 7.5% | 4% | 3.8% | 0.46% |
| Aug 2026 | 85.3% | 7.5% | 3.4% | 3.3% | 0.43% |
| Sep 2026 | — | — | — | — | — |
How has the Kinloch Wilderness Retreat and PurePods comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: PurePods took it in June 2026, Kinloch Wilderness Retreat took it in July 2026.
- Across the 11 months ending August 2026, Kinloch Wilderness Retreat’s estimated Share of Search among glamping and unique stays in New Zealand moved from 6.9% to 3.4%, and its estimated monthly branded searches moved from 1.6K to 880.
- Across the 11 months ending August 2026, PurePods’ estimated Share of Search among glamping and unique stays in New Zealand moved from 2.6% to 3.3%, and its estimated monthly branded searches moved from 600 to 850.
How did search popularity change for New Zealand glamping and unique stays in August 2026?
2 changes
In August 2026, Kinloch Wilderness Retreat lost estimated Share of Search among glamping and unique stays in New Zealand, from 4% to 3.4%.
PurePods’ estimated Share of Search among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 4% to 3.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kinloch Wilderness Retreat’s and PurePods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kinloch Wilderness Retreat
1 branded search term
- kinloch wilderness retreat
PurePods
6 branded search terms
- pure pods
- purepods
- purepods com
- purepods near me
- purepods new zealand
- purepods nz
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