How popular isUnderhill Valley?
In September 2026, people searched for Underhill Valley by name about 140 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 0.74% of all New Zealand glamping and unique stay searches, placing Underhill Valley sixth out of eight stays. When we asked both ChatGPT and Google AI Overviews about glamping and unique stays, Underhill Valley appeared in two of the three answers and was the fifth most recommended of the eight.
Underhill Valley is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.
Canopy Camping EscapesShare of searches 77.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Escarpment DomesShare of searches 6.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Hapuku Lodge & Tree HousesShare of searches 6.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Kinloch Wilderness RetreatShare of searches 5.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Underhill ValleyShare of searches 0.74%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
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Top glamping and unique stays in ChatGPT and Google AI Overviews
In three ChatGPT questions, Underhill Valley was mentioned in two out of three: in two of the three ChatGPT answers. Underhill Valley is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hapuku Lodge & Tree Houses3 of 3Named in 3 of 3 ChatGPT answers
PurePods2 of 3Named in 2 of 3 ChatGPT answers- Underhill Valley2 of 3Named in 2 of 3 ChatGPT answers
- Wainamu Luxury Tents2 of 3Named in 2 of 3 ChatGPT answers
Unique Stays2 of 3Named in 2 of 3 ChatGPT answers- Canopy Camping Escapes0 of 3Named in 0 of 3 ChatGPT answers
- Escarpment Domes0 of 3Named in 0 of 3 ChatGPT answers
- Kinloch Wilderness Retreat0 of 3Named in 0 of 3 ChatGPT answers
See every answer about glamping and unique stays
3 answers
Asked ChatGPT
“Which glamping or unique stay should I book in New Zealand?”
Asked ChatGPT
“What are the best glamping and unique stays in New Zealand?”
Asked ChatGPT
“What's the best glamping or unique stay in New Zealand for a weekend getaway?”
Searched Google, AI Overview
“glamping nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pod accommodation nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which glamping and unique stays compete with Underhill Valley?
Share of searches by month for Canopy Camping Escapes, Escarpment Domes, Hapuku Lodge & Tree Houses, Kinloch Wilderness Retreat, PurePods, Underhill Valley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canopy Camping Escapes | Escarpment Domes | Hapuku Lodge & Tree Houses | Kinloch Wilderness Retreat | PurePods | Underhill Valley | Wainamu Luxury Tents | Unique Stays |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 11.5% | 7.7% | 7.7% | 2.3% | 1% | 0.34% | 0.14% |
| Nov 2025 | 67.7% | 8.9% | 8.9% | 11.2% | 2.2% | 0.65% | 0.33% | 0.14% |
| Dec 2025 | 70.8% | 6.4% | 7.6% | 11.6% | 2.4% | 0.44% | 0.68% | 0.12% |
| Jan 2026 | 72.6% | 8% | 6.4% | 9.7% | 2% | 0.7% | 0.47% | 0.13% |
| Feb 2026 | 68.7% | 6% | 8.7% | 13.3% | 2.2% | 0.5% | 0.41% | 0.18% |
| Mar 2026 | 72.9% | 5.4% | 7.8% | 9.9% | 2% | 1.6% | 0.29% | 0.16% |
| Apr 2026 | 73.8% | 5.6% | 5.6% | 8.2% | 2.5% | 3.8% | 0.39% | 0.17% |
| May 2026 | 77.6% | 7.2% | 4% | 5.9% | 3.2% | 1.8% | 0.18% | 0.18% |
| Jun 2026 | 81.5% | 6% | 4.1% | 3.3% | 3.3% | 1.5% | 0.14% | 0.18% |
| Jul 2026 | 77% | 8.5% | 5.3% | 4.7% | 3.1% | 0.9% | 0.27% | 0.27% |
| Aug 2026 | 79% | 8.7% | 4.6% | 4% | 2.7% | 0.51% | 0.23% | 0.18% |
| Sep 2026 | 77.1% | 6.9% | 6.9% | 5.3% | 2.6% | 0.74% | 0.27% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.1% | 14.5K | -15.7% | -1.9 points | |
| 2, held 2nd | 6.9% | 1.3K | -31.6% | -1.8 points | |
| 3, held 3rd | 6.9% | 1.3K | +30% | +2.3 points | |
| 4, held 4th | 5.3% | 1K | +13.6% | +1.3 points | |
| 5, held 5th | 2.6% | 480 | -18.6% | -0.2 points | |
| 6, held 6th | 0.74% | 140 | +27.3% | +0.2 points | |
| 7, held 7th | 0.27% | 50 | 0% | 0 points | |
| 8, held 8th | 0.16% | 30 | -25% | 0 points |
77.1%
Held 1st. 14.5K estimated branded searches, -15.7% vs prior month. Share -1.9 points.
6.9%
Held 2nd. 1.3K estimated branded searches, -31.6% vs prior month. Share -1.8 points.
Held 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +2.3 points.
Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +1.3 points.
5.
PurePods2.6%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.
0.74%
Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.2 points.
0.27%
Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
0.16%
Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
Compare popularity between Underhill Valley and its closest rivals
- Underhill Valley vs Hapuku Lodge & Tree Houses: compare popularity
- Underhill Valley vs Kinloch Wilderness Retreat: compare popularity
- Underhill Valley vs PurePods: compare popularity
- Underhill Valley vs Wainamu Luxury Tents: compare popularity
- Underhill Valley vs Unique Stays: compare popularity
- Compare Underhill Valley with any brand
Every comparison with Underhill Valley
6 comparisons
How has branded search demand for Underhill Valley changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Underhill Valley in New Zealand fell from 210 to 140.
- Across the 12 months ending September 2026, Underhill Valley’s share of searches among glamping and unique stays in New Zealand peaked at 3.8% in April 2026 and was lowest at 0.44% in December 2025.
How did search popularity change for New Zealand glamping and unique stays in September 2026?
6 changes
In September 2026, Hapuku Lodge & Tree Houses gained share of searches among glamping and unique stays in New Zealand, from 4.6% to 6.9%.
In September 2026, Kinloch Wilderness Retreat gained share of searches among glamping and unique stays in New Zealand, from 4% to 5.3%.
In September 2026, Canopy Camping Escapes lost share of searches among glamping and unique stays in New Zealand, from 79% to 77.1%.
In September 2026, Escarpment Domes lost share of searches among glamping and unique stays in New Zealand, from 8.7% to 6.9%.
PurePods’ share of searches among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 3.3% to 2.6% in September 2026.
Estimated monthly branded searches for Underhill Valley in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
How are Underhill Valley’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Underhill Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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