Brandwave

Hapuku Lodge & Tree Houses vs Underhill Valley:Which is more popular?

In September 2026, Hapuku Lodge & Tree Houses had more branded searches than Underhill Valley among glamping and unique stays in New Zealand. Hapuku Lodge & Tree Houses had about 1,300 branded searches, while Underhill Valley had 140. Hapuku Lodge & Tree Houses made up 6.9% of all glamping and unique stay searches we track, and Underhill Valley accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about glamping and unique stays, Hapuku Lodge & Tree Houses appeared in all three answers and Underhill Valley in two. Hapuku Lodge & Tree Houses was mentioned before Underhill Valley in every answer.

Among glamping and unique stays in New Zealand in September 2026

Who do people search for more?

Hapuku Lodge & Tree Houses, about 9 searches for every 1 for Underhill Valley

Hapuku Lodge & Tree Houses 1.3K searchesUnderhill Valley 140 searches

Who does AI mention more?

Hapuku Lodge & Tree Houses, mentioned in every answer we collected

Hapuku Lodge & Tree Houses in 3 of 3Underhill Valley in 2 of 3

Who does AI recommend more?

Hapuku Lodge & Tree Houses, named ahead of Underhill Valley in every answer

Hapuku Lodge & Tree Houses first in 3Underhill Valley never first

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Top glamping and unique stays in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hapuku Lodge & Tree Houses appeared in all three answers. Underhill Valley was mentioned in two out of three: in two of the three ChatGPT answers. Hapuku Lodge & Tree Houses was listed before Underhill Valley in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unique Stays1st
  2. PurePods2nd
  3. Hapuku Lodge & Tree Houses3rd
  4. Wainamu Luxury Tents4th
  5. Underhill Valley5th
  6. Canopy Camping Escapes–
  7. Escarpment Domes–
  8. Kinloch Wilderness Retreat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about glamping and unique stays

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hapuku Lodge & Tree Houses or Underhill Valley more popular in search?

This chart shows how often people search Google for Hapuku Lodge & Tree Houses and Underhill Valley by name. Each line represents a brand's share of searches for all eight glamping and unique stays we track, month by month, from searches in New Zealand.

Hapuku Lodge & Tree Houses and Underhill Valley among glamping and unique stays in New Zealand, by month

Share of searches by month for Hapuku Lodge & Tree Houses, Underhill Valley. The figures are in the table below the chart.

View monthly share of searches table
MonthCanopy Camping EscapesEscarpment DomesHapuku Lodge & Tree HousesKinloch Wilderness RetreatPurePodsUnderhill ValleyWainamu Luxury TentsUnique Stays
Oct 202569.4%11.5%7.7%7.7%2.3%1%0.34%0.14%
Nov 202567.7%8.9%8.9%11.2%2.2%0.65%0.33%0.14%
Dec 202570.8%6.4%7.6%11.6%2.4%0.44%0.68%0.12%
Jan 202672.6%8%6.4%9.7%2%0.7%0.47%0.13%
Feb 202668.7%6%8.7%13.3%2.2%0.5%0.41%0.18%
Mar 202672.9%5.4%7.8%9.9%2%1.6%0.29%0.16%
Apr 202673.8%5.6%5.6%8.2%2.5%3.8%0.39%0.17%
May 202677.6%7.2%4%5.9%3.2%1.8%0.18%0.18%
Jun 202681.5%6%4.1%3.3%3.3%1.5%0.14%0.18%
Jul 202677%8.5%5.3%4.7%3.1%0.9%0.27%0.27%
Aug 202679%8.7%4.6%4%2.7%0.51%0.23%0.18%
Sep 202677.1%6.9%6.9%5.3%2.6%0.74%0.27%0.16%

How has the Hapuku Lodge & Tree Houses and Underhill Valley comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand glamping and unique stays in September 2026?

2 changes

  1. In September 2026, Hapuku Lodge & Tree Houses gained share of searches among glamping and unique stays in New Zealand, from 4.6% to 6.9%.

  2. Estimated monthly branded searches for Underhill Valley in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hapuku Lodge & Tree Houses’ and Underhill Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hapuku Lodge & Tree Houses

1 branded search term

  • hapuku lodge

Underhill Valley

1 branded search term

  • underhill valley

How the Brand Demand Index is measured

Other head-to-heads among glamping and unique stays

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