Brandwave

How popular isHapuku Lodge & Tree Houses?

In September 2026, people searched for Hapuku Lodge & Tree Houses by name about 1,300 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 6.9% of all New Zealand glamping and unique stay searches, placing Hapuku Lodge & Tree Houses third out of eight stays. When we asked both ChatGPT and Google AI Overviews about glamping and unique stays, Hapuku Lodge & Tree Houses appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Hapuku Lodge & Tree Houses is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. Canopy Camping EscapesShare of searches 77.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Escarpment DomesShare of searches 6.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Hapuku Lodge & Tree HousesShare of searches 6.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. Kinloch Wilderness RetreatShare of searches 5.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. PurePodsShare of searches 2.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

+3 more

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Top glamping and unique stays in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hapuku Lodge & Tree Houses appeared in all three answers. Hapuku Lodge & Tree Houses is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Unique Stays1st
  2. PurePods2nd
  3. Hapuku Lodge & Tree Houses3rd
  4. Wainamu Luxury Tents4th
  5. Underhill Valley5th
  6. Canopy Camping Escapes–
  7. Escarpment Domes–
  8. Kinloch Wilderness Retreat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about glamping and unique stays

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which glamping and unique stays compete with Hapuku Lodge & Tree Houses?

Hapuku Lodge & Tree Houses against glamping and unique stays in New Zealand, by month

Share of searches by month for Canopy Camping Escapes, Escarpment Domes, Hapuku Lodge & Tree Houses, Kinloch Wilderness Retreat, PurePods. The figures are in the table below the chart.

View monthly share of searches table
MonthCanopy Camping EscapesEscarpment DomesHapuku Lodge & Tree HousesKinloch Wilderness RetreatPurePodsUnderhill ValleyWainamu Luxury TentsUnique Stays
Oct 202569.4%11.5%7.7%7.7%2.3%1%0.34%0.14%
Nov 202567.7%8.9%8.9%11.2%2.2%0.65%0.33%0.14%
Dec 202570.8%6.4%7.6%11.6%2.4%0.44%0.68%0.12%
Jan 202672.6%8%6.4%9.7%2%0.7%0.47%0.13%
Feb 202668.7%6%8.7%13.3%2.2%0.5%0.41%0.18%
Mar 202672.9%5.4%7.8%9.9%2%1.6%0.29%0.16%
Apr 202673.8%5.6%5.6%8.2%2.5%3.8%0.39%0.17%
May 202677.6%7.2%4%5.9%3.2%1.8%0.18%0.18%
Jun 202681.5%6%4.1%3.3%3.3%1.5%0.14%0.18%
Jul 202677%8.5%5.3%4.7%3.1%0.9%0.27%0.27%
Aug 202679%8.7%4.6%4%2.7%0.51%0.23%0.18%
Sep 202677.1%6.9%6.9%5.3%2.6%0.74%0.27%0.16%

  1. 1.Canopy Camping Escapes

    77.1%

    Held 1st. 14.5K estimated branded searches, -15.7% vs prior month. Share -1.9 points.

  2. 2.Escarpment Domes

    6.9%

    Held 2nd. 1.3K estimated branded searches, -31.6% vs prior month. Share -1.8 points.

  3. 3.Hapuku Lodge & Tree Houses

    6.9%

    Held 3rd. 1.3K estimated branded searches, +30% vs prior month. Share +2.3 points.

  4. 4.Kinloch Wilderness Retreat

    5.3%

    Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +1.3 points.

  5. 5.PurePods

    2.6%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

  6. 6.Underhill Valley

    0.74%

    Held 6th. 140 estimated branded searches, +27.3% vs prior month. Share +0.2 points.

  7. 7.Wainamu Luxury Tents

    0.27%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Unique Stays

    0.16%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Hapuku Lodge & Tree Houses and its closest rivals

Every comparison with Hapuku Lodge & Tree Houses

6 comparisons

How has branded search demand for Hapuku Lodge & Tree Houses changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hapuku Lodge & Tree Houses in New Zealand fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Hapuku Lodge & Tree Houses’ share of searches among glamping and unique stays in New Zealand decreased from 7.7% to 6.9%.
  • Across the 12 months ending September 2026, Hapuku Lodge & Tree Houses’ share of searches among glamping and unique stays in New Zealand peaked at 8.9% in November 2025 and was lowest at 4% in May 2026.

How did search popularity change for New Zealand glamping and unique stays in September 2026?

6 changes

  1. In September 2026, Hapuku Lodge & Tree Houses gained share of searches among glamping and unique stays in New Zealand, from 4.6% to 6.9%.

  2. In September 2026, Kinloch Wilderness Retreat gained share of searches among glamping and unique stays in New Zealand, from 4% to 5.3%.

  3. In September 2026, Canopy Camping Escapes lost share of searches among glamping and unique stays in New Zealand, from 79% to 77.1%.

  4. In September 2026, Escarpment Domes lost share of searches among glamping and unique stays in New Zealand, from 8.7% to 6.9%.

  5. PurePods’ share of searches among glamping and unique stays in New Zealand has lost ground for 3 months in a row, from 3.3% to 2.6% in September 2026.

  6. Estimated monthly branded searches for Underhill Valley in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

How are Hapuku Lodge & Tree Houses’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hapuku Lodge & Tree Houses’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hapuku lodge

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How the Brand Demand Index is measured

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