Underhill Valley vs Wainamu Luxury Tents:Which is more popular?

Name: Underhill Valley vs Wainamu Luxury Tents: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Underhill Valley had more branded searches than Wainamu Luxury Tents among glamping and unique stays in New Zealand. Underhill Valley had about 140 branded searches, while Wainamu Luxury Tents had 50. Underhill Valley made up 0.74% of all glamping and unique stay searches we track, and Wainamu Luxury Tents accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about glamping and unique stays, Underhill Valley and Wainamu Luxury Tents each appeared in two of the three answers. Underhill Valley was mentioned before Wainamu Luxury Tents in two out of three answers.

Among glamping and unique stays in New Zealand in September 2026

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Top glamping and unique stays in ChatGPT and Google AI Overviews

In three ChatGPT questions, Underhill Valley and Wainamu Luxury Tents were each mentioned in two out of three: in two of the three ChatGPT answers. Underhill Valley was listed before Wainamu Luxury Tents in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Hapuku Lodge & Tree Houses	Named in 3 of 3 ChatGPT answers	3 of 3
PurePods	Named in 2 of 3 ChatGPT answers	2 of 3
Underhill Valley	Named in 2 of 3 ChatGPT answers	2 of 3
Wainamu Luxury Tents	Named in 2 of 3 ChatGPT answers	2 of 3
Unique Stays	Named in 2 of 3 ChatGPT answers	2 of 3
Canopy Camping Escapes	Named in 0 of 3 ChatGPT answers	0 of 3
Escarpment Domes	Named in 0 of 3 ChatGPT answers	0 of 3
Kinloch Wilderness Retreat	Named in 0 of 3 ChatGPT answers	0 of 3

Hapuku Lodge & Tree Houses3 of 3Named in 3 of 3 ChatGPT answers
PurePods2 of 3Named in 2 of 3 ChatGPT answers
Underhill Valley2 of 3Named in 2 of 3 ChatGPT answers
Wainamu Luxury Tents2 of 3Named in 2 of 3 ChatGPT answers
Unique Stays2 of 3Named in 2 of 3 ChatGPT answers
Canopy Camping Escapes0 of 3Named in 0 of 3 ChatGPT answers
Escarpment Domes0 of 3Named in 0 of 3 ChatGPT answers
Kinloch Wilderness Retreat0 of 3Named in 0 of 3 ChatGPT answers

See every answer about glamping and unique stays

3 answers

Asked ChatGPT
“Which glamping or unique stay should I book in New Zealand?”
Asked ChatGPT
“What are the best glamping and unique stays in New Zealand?”
Asked ChatGPT
“What's the best glamping or unique stay in New Zealand for a weekend getaway?”
Searched Google, AI Overview
“glamping nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pod accommodation nz”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Underhill Valley or Wainamu Luxury Tents more popular in search?

This chart shows how often people search Google for Underhill Valley and Wainamu Luxury Tents by name. Each line represents a brand's share of searches for all eight glamping and unique stays we track, month by month, from searches in New Zealand.

Underhill Valley and Wainamu Luxury Tents among glamping and unique stays in New Zealand, by month

Month	Canopy Camping Escapes	Escarpment Domes	Hapuku Lodge & Tree Houses	Kinloch Wilderness Retreat	PurePods	Underhill Valley	Wainamu Luxury Tents	Unique Stays
Oct 2025	69.4%	11.5%	7.7%	7.7%	2.3%	1%	0.34%	0.14%
Nov 2025	67.7%	8.9%	8.9%	11.2%	2.2%	0.65%	0.33%	0.14%
Dec 2025	70.8%	6.4%	7.6%	11.6%	2.4%	0.44%	0.68%	0.12%
Jan 2026	72.6%	8%	6.4%	9.7%	2%	0.7%	0.47%	0.13%
Feb 2026	68.7%	6%	8.7%	13.3%	2.2%	0.5%	0.41%	0.18%
Mar 2026	72.9%	5.4%	7.8%	9.9%	2%	1.6%	0.29%	0.16%
Apr 2026	73.8%	5.6%	5.6%	8.2%	2.5%	3.8%	0.39%	0.17%
May 2026	77.6%	7.2%	4%	5.9%	3.2%	1.8%	0.18%	0.18%
Jun 2026	81.5%	6%	4.1%	3.3%	3.3%	1.5%	0.14%	0.18%
Jul 2026	77%	8.5%	5.3%	4.7%	3.1%	0.9%	0.27%	0.27%
Aug 2026	79%	8.7%	4.6%	4%	2.7%	0.51%	0.23%	0.18%
Sep 2026	77.1%	6.9%	6.9%	5.3%	2.6%	0.74%	0.27%	0.16%

How has the Underhill Valley and Wainamu Luxury Tents comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Wainamu Luxury Tents took it in December 2025, Underhill Valley took it in January 2026.
Across the 12 months ending September 2026, Underhill Valley’s share of searches among glamping and unique stays in New Zealand moved from 1% to 0.74%, and its estimated monthly branded searches moved from 210 to 140.
Across the 12 months ending September 2026, Wainamu Luxury Tents’ share of searches among glamping and unique stays in New Zealand moved from 0.34% to 0.27%, and its estimated monthly branded searches moved from 70 to 50.

How did search popularity change for New Zealand glamping and unique stays in September 2026?

2 changes

Estimated monthly branded searches for Underhill Valley in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
Estimated monthly branded searches for Wainamu Luxury Tents in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Underhill Valley’s and Wainamu Luxury Tents’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.