How popular isThings Digital in search?
In August 2026, there were an estimated 10 branded searches for Things Digital in New Zealand which held steady over the last 11 months. Things Digital holds 0.68% estimated Share of Search among New Zealand hastings IT support companies and is ranked 6th of 6 competitors for search popularity.
DTSL43.8%
Tribe Technology32.9%
OxygenIT15.1%
Glenn Cook Technologies6.2%StressFree IT1.4%
Things Digital0.68%
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Which hastings IT support companies compete with Things Digital?
Share of Search by month for DTSL, Tribe Technology, OxygenIT, Glenn Cook Technologies, Things Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | DTSL | Tribe Technology | OxygenIT | Glenn Cook Technologies | StressFree IT | Things Digital |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 13.9% | 20.8% | 5% | 2% | 0.99% |
| Nov 2025 | 58.9% | 14.7% | 17.9% | 5.3% | 2.1% | 1.1% |
| Dec 2025 | 59.2% | 15.5% | 12.7% | 9.9% | 1.4% | 1.4% |
| Jan 2026 | 42.1% | 27.6% | 14.5% | 11.8% | 2.6% | 1.3% |
| Feb 2026 | 42.9% | 25% | 20.2% | 8.3% | 2.4% | 1.2% |
| Mar 2026 | 54.7% | 19.8% | 13.2% | 8.5% | 2.8% | 0.94% |
| Apr 2026 | 47.7% | 23.9% | 19.3% | 5.7% | 2.3% | 1.1% |
| May 2026 | 51.5% | 21.2% | 14.1% | 9.1% | 3% | 1% |
| Jun 2026 | 34.8% | 18.8% | 37% | 6.5% | 2.2% | 0.72% |
| Jul 2026 | 39.3% | 28.6% | 24.1% | 6.3% | 0.89% | 0.89% |
| Aug 2026 | 43.8% | 32.9% | 15.1% | 6.2% | 1.4% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 640 | +45.5% | +4.5 points | |
| 2, held 2nd | 32.9% | 480 | +50% | +4.3 points | |
| 3, held 3rd | 15.1% | 220 | -18.5% | -9 points | |
| 4, held 4th | 6.2% | 90 | +28.6% | -0.1 points | |
| 5, held 5th | 1.4% | 20 | +100% | +0.5 points | |
| 6, held 6th | 0.68% | 10 | 0% | -0.2 points |
1.
DTSL43.8%
held 1st · 640 estimated branded searches · +45.5% vs prior month · +4.5 points
32.9%
held 2nd · 480 estimated branded searches · +50% vs prior month · +4.3 points
3.
OxygenIT15.1%
held 3rd · 220 estimated branded searches · -18.5% vs prior month · -9 points
6.2%
held 4th · 90 estimated branded searches · +28.6% vs prior month · -0.1 points
1.4%
held 5th · 20 estimated branded searches · +100% vs prior month · +0.5 points
0.68%
held 6th · 10 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Things Digital and its closest rivals

Things Digital vs DTSL: compare search popularity
Things Digital vs Tribe Technology: compare search popularity
Things Digital vs OxygenIT: compare search popularity
Things Digital vs Glenn Cook Technologies: compare search popularity
Things Digital vs StressFree IT: compare search popularity
- Compare Things Digital with any brand
How has branded search demand for Things Digital changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Things Digital in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Things Digital’s estimated Share of Search among hastings IT support companies in New Zealand held steady, from 0.99% to 0.68%.
How did search popularity change for New Zealand hastings IT support companies in August 2026?
4 changes

In August 2026, DTSL gained estimated Share of Search among hastings IT support companies in New Zealand, from 39.3% to 43.8%.

In August 2026, Tribe Technology gained estimated Share of Search among hastings IT support companies in New Zealand, from 28.6% to 32.9%.

In August 2026, OxygenIT lost estimated Share of Search among hastings IT support companies in New Zealand, from 24.1% to 15.1%.

Glenn Cook Technologies’ estimated Share of Search among hastings IT support companies in New Zealand has lost ground for 3 months in a row, from 9.1% to 6.2% in August 2026.
How is Things Digital measured?
Brandwave collects information about searches that people make online using Things Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- things digital
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Is Things Digital your brand?
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