Brandwave

How popular isThings Digital in search?

In August 2026, there were an estimated 10 branded searches for Things Digital in New Zealand which held steady over the last 11 months. Things Digital holds 0.68% estimated Share of Search among New Zealand hastings IT support companies and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. DTSL43.8%
  2. Tribe Technology32.9%
  3. OxygenIT15.1%
  4. Glenn Cook Technologies6.2%
  5. StressFree IT1.4%
  6. Things Digital0.68%
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Which hastings IT support companies compete with Things Digital?

Things Digital against hastings IT support companies in New Zealand, by month

Share of Search by month for DTSL, Tribe Technology, OxygenIT, Glenn Cook Technologies, Things Digital. The figures are in the table below the chart.

View monthly share of search table
MonthDTSLTribe TechnologyOxygenITGlenn Cook TechnologiesStressFree ITThings Digital
Oct 202557.4%13.9%20.8%5%2%0.99%
Nov 202558.9%14.7%17.9%5.3%2.1%1.1%
Dec 202559.2%15.5%12.7%9.9%1.4%1.4%
Jan 202642.1%27.6%14.5%11.8%2.6%1.3%
Feb 202642.9%25%20.2%8.3%2.4%1.2%
Mar 202654.7%19.8%13.2%8.5%2.8%0.94%
Apr 202647.7%23.9%19.3%5.7%2.3%1.1%
May 202651.5%21.2%14.1%9.1%3%1%
Jun 202634.8%18.8%37%6.5%2.2%0.72%
Jul 202639.3%28.6%24.1%6.3%0.89%0.89%
Aug 202643.8%32.9%15.1%6.2%1.4%0.68%
Sep 2026——————
  1. 1.DTSL

    43.8%

    held 1st · 640 estimated branded searches · +45.5% vs prior month · +4.5 points

  2. held 2nd · 480 estimated branded searches · +50% vs prior month · +4.3 points

  3. 3.OxygenIT

    15.1%

    held 3rd · 220 estimated branded searches · -18.5% vs prior month · -9 points

  4. held 4th · 90 estimated branded searches · +28.6% vs prior month · -0.1 points

  5. held 5th · 20 estimated branded searches · +100% vs prior month · +0.5 points

  6. held 6th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between Things Digital and its closest rivals

How has branded search demand for Things Digital changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Things Digital in New Zealand held steady at 10.
  • Across the 11 months ending August 2026, Things Digital’s estimated Share of Search among hastings IT support companies in New Zealand held steady, from 0.99% to 0.68%.

How did search popularity change for New Zealand hastings IT support companies in August 2026?

  1. In August 2026, DTSL gained estimated Share of Search among hastings IT support companies in New Zealand, from 39.3% to 43.8%.

  2. In August 2026, Tribe Technology gained estimated Share of Search among hastings IT support companies in New Zealand, from 28.6% to 32.9%.

  3. In August 2026, OxygenIT lost estimated Share of Search among hastings IT support companies in New Zealand, from 24.1% to 15.1%.

  4. Glenn Cook Technologies’ estimated Share of Search among hastings IT support companies in New Zealand has lost ground for 3 months in a row, from 9.1% to 6.2% in August 2026.

How is Things Digital measured?

Brandwave collects information about searches that people make online using Things Digital’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • things digital

Do you work for Things Digital? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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