OxygenIT vs Things Digital:Which is more popular by branded search in New Zealand?
In August 2026, OxygenIT had more branded searches than Things Digital among hastings IT support companies in New Zealand. OxygenIT was estimated to have 220 branded searches compared to Things Digital’s 10, and held a 15.1% Share of Search versus Things Digital’s 0.68%.
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Which is more popular in search, OxygenIT or Things Digital?
Compare Hastings IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OxygenIT, Things Digital. The figures are in the table below the chart.
View monthly share of search table
| Month | DTSL | Tribe Technology | OxygenIT | Glenn Cook Technologies | StressFree IT | Things Digital |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 13.9% | 20.8% | 5% | 2% | 0.99% |
| Nov 2025 | 58.9% | 14.7% | 17.9% | 5.3% | 2.1% | 1.1% |
| Dec 2025 | 59.2% | 15.5% | 12.7% | 9.9% | 1.4% | 1.4% |
| Jan 2026 | 42.1% | 27.6% | 14.5% | 11.8% | 2.6% | 1.3% |
| Feb 2026 | 42.9% | 25% | 20.2% | 8.3% | 2.4% | 1.2% |
| Mar 2026 | 54.7% | 19.8% | 13.2% | 8.5% | 2.8% | 0.94% |
| Apr 2026 | 47.7% | 23.9% | 19.3% | 5.7% | 2.3% | 1.1% |
| May 2026 | 51.5% | 21.2% | 14.1% | 9.1% | 3% | 1% |
| Jun 2026 | 34.8% | 18.8% | 37% | 6.5% | 2.2% | 0.72% |
| Jul 2026 | 39.3% | 28.6% | 24.1% | 6.3% | 0.89% | 0.89% |
| Aug 2026 | 43.8% | 32.9% | 15.1% | 6.2% | 1.4% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
How has the OxygenIT and Things Digital comparison changed over the last 12 months?
3 findings
- OxygenIT was ahead of Things Digital in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OxygenIT’s estimated Share of Search among hastings IT support companies in New Zealand moved from 20.8% to 15.1%, and its estimated monthly branded searches moved from 210 to 220.
- Across the 11 months ending August 2026, Things Digital’s estimated Share of Search among hastings IT support companies in New Zealand moved from 0.99% to 0.68%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand hastings IT support companies in August 2026?
1 change
In August 2026, OxygenIT lost estimated Share of Search among hastings IT support companies in New Zealand, from 24.1% to 15.1%.
How each brand is measured
Brandwave collects information about searches that people make online using OxygenIT’s and Things Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OxygenIT
3 branded search terms
- oxygen it
- oxygen it nz
- oxygenit
Things Digital
1 branded search term
- things digital
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.