Brandwave

How popular isDTSL in search?

In August 2026, there were an estimated 640 branded searches for DTSL in New Zealand which is up 10.3% over the last 11 months. DTSL holds 43.8% estimated Share of Search among New Zealand hastings IT support companies and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. DTSL43.8%
  2. Tribe Technology32.9%
  3. OxygenIT15.1%
  4. Glenn Cook Technologies6.2%
  5. StressFree IT1.4%
  6. Things Digital0.68%
DTSL website (opens in a new tab)

Follow DTSL and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which hastings IT support companies compete with DTSL?

DTSL against hastings IT support companies in New Zealand, by month

Share of Search by month for DTSL, Tribe Technology, OxygenIT, Glenn Cook Technologies. The figures are in the table below the chart.

View monthly share of search table
MonthDTSLTribe TechnologyOxygenITGlenn Cook TechnologiesStressFree ITThings Digital
Oct 202557.4%13.9%20.8%5%2%0.99%
Nov 202558.9%14.7%17.9%5.3%2.1%1.1%
Dec 202559.2%15.5%12.7%9.9%1.4%1.4%
Jan 202642.1%27.6%14.5%11.8%2.6%1.3%
Feb 202642.9%25%20.2%8.3%2.4%1.2%
Mar 202654.7%19.8%13.2%8.5%2.8%0.94%
Apr 202647.7%23.9%19.3%5.7%2.3%1.1%
May 202651.5%21.2%14.1%9.1%3%1%
Jun 202634.8%18.8%37%6.5%2.2%0.72%
Jul 202639.3%28.6%24.1%6.3%0.89%0.89%
Aug 202643.8%32.9%15.1%6.2%1.4%0.68%
Sep 2026——————

  1. 1.DTSL

    43.8%

    held 1st · 640 estimated branded searches · +45.5% vs prior month · +4.5 points

  2. 2.Tribe Technology

    32.9%

    held 2nd · 480 estimated branded searches · +50% vs prior month · +4.3 points

  3. 3.OxygenIT

    15.1%

    held 3rd · 220 estimated branded searches · -18.5% vs prior month · -9 points

  4. 4.Glenn Cook Technologies

    6.2%

    held 4th · 90 estimated branded searches · +28.6% vs prior month · -0.1 points

  5. 5.StressFree IT

    1.4%

    held 5th · 20 estimated branded searches · +100% vs prior month · +0.5 points

  6. 6.Things Digital

    0.68%

    held 6th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between DTSL and its closest rivals

How has branded search demand for DTSL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DTSL in New Zealand rose from 580 to 640.
  • Across the 11 months ending August 2026, DTSL’s estimated Share of Search among hastings IT support companies in New Zealand decreased from 57.4% to 43.8%.
  • Across the 11 months ending August 2026, DTSL’s estimated Share of Search among hastings IT support companies in New Zealand peaked at 59.2% in December 2025 and was lowest at 34.8% in June 2026.

How did search popularity change for New Zealand hastings IT support companies in August 2026?

  1. In August 2026, DTSL gained estimated Share of Search among hastings IT support companies in New Zealand, from 39.3% to 43.8%.

  2. In August 2026, Tribe Technology gained estimated Share of Search among hastings IT support companies in New Zealand, from 28.6% to 32.9%.

  3. In August 2026, OxygenIT lost estimated Share of Search among hastings IT support companies in New Zealand, from 24.1% to 15.1%.

  4. Glenn Cook Technologies’ estimated Share of Search among hastings IT support companies in New Zealand has lost ground for 3 months in a row, from 9.1% to 6.2% in August 2026.

Which napier IT support companies compete with DTSL?

DTSL against napier IT support companies in New Zealand, by month

Share of Search by month for DTSL, OxygenIT, Just In Tech, Glenn Cook Technologies, CoreTech. The figures are in the table below the chart.

View monthly share of search table
MonthDTSLOxygenITJust In TechGlenn Cook TechnologiesCoreTech
Oct 202559.8%21.6%10.3%5.2%3.1%
Nov 202561.5%18.7%11%5.5%3.3%
Dec 202560%12.9%11.4%10%5.7%
Jan 202648.5%16.7%15.2%13.6%6.1%
Feb 202650.7%23.9%11.3%9.9%4.2%
Mar 202661.7%14.9%8.5%9.6%5.3%
Apr 202656%22.7%8%6.7%6.7%
May 202660%16.5%7.1%10.6%5.9%
Jun 202641%43.6%4.3%7.7%3.4%
Jul 202649.4%30.3%9%7.9%3.4%
Aug 202658.7%20.2%9.2%8.3%3.7%
Sep 2026—————

  1. 1.DTSL

    58.7%

    held 1st · 640 estimated branded searches · +45.5% vs prior month · +9.3 points

  2. 2.OxygenIT

    20.2%

    held 2nd · 220 estimated branded searches · -18.5% vs prior month · -10.2 points

  3. 3.Just In Tech

    9.2%

    held 3rd · 100 estimated branded searches · +25% vs prior month · +0.2 points

  4. 4.Glenn Cook Technologies

    8.3%

    held 4th · 90 estimated branded searches · +28.6% vs prior month · +0.4 points

  5. 5.CoreTech

    3.7%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.3 points

Compare search popularity between DTSL and its closest rivals

How has branded search demand for DTSL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, DTSL’s estimated Share of Search among napier IT support companies in New Zealand decreased from 59.8% to 58.7%.
  • Across the 11 months ending August 2026, DTSL’s estimated Share of Search among napier IT support companies in New Zealand peaked at 61.7% in March 2026 and was lowest at 41% in June 2026.

How did search popularity change for New Zealand napier IT support companies in August 2026?

  1. In August 2026, DTSL gained estimated Share of Search among napier IT support companies in New Zealand, from 49.4% to 58.7%.

  2. In August 2026, OxygenIT lost estimated Share of Search among napier IT support companies in New Zealand, from 30.3% to 20.2%.

  3. Estimated monthly branded searches for Glenn Cook Technologies in New Zealand rose 80% over 11 measured months, from 50 to 90 in August 2026.

  4. Estimated monthly branded searches for CoreTech in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

How is DTSL measured?

Brandwave collects information about searches that people make online using DTSL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • dtsl
  • dtsl co nz
  • dtsl hastings
  • dtsl new zealand
  • dtsl nz
  • dtsl.co.nz

Do you work for DTSL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is DTSL your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record