DTSL vs OxygenIT:Which is more popular by branded search in New Zealand?
In August 2026, DTSL had more branded searches than OxygenIT among hastings IT support companies in New Zealand. DTSL was estimated to have 640 branded searches compared to OxygenIT’s 220, and held a 43.8% Share of Search versus OxygenIT’s 15.1%.
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Which is more popular in search, DTSL or OxygenIT?
Compare Hastings IT support companies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DTSL, OxygenIT. The figures are in the table below the chart.
View monthly share of search table
| Month | DTSL | Tribe Technology | OxygenIT | Glenn Cook Technologies | StressFree IT | Things Digital |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 13.9% | 20.8% | 5% | 2% | 0.99% |
| Nov 2025 | 58.9% | 14.7% | 17.9% | 5.3% | 2.1% | 1.1% |
| Dec 2025 | 59.2% | 15.5% | 12.7% | 9.9% | 1.4% | 1.4% |
| Jan 2026 | 42.1% | 27.6% | 14.5% | 11.8% | 2.6% | 1.3% |
| Feb 2026 | 42.9% | 25% | 20.2% | 8.3% | 2.4% | 1.2% |
| Mar 2026 | 54.7% | 19.8% | 13.2% | 8.5% | 2.8% | 0.94% |
| Apr 2026 | 47.7% | 23.9% | 19.3% | 5.7% | 2.3% | 1.1% |
| May 2026 | 51.5% | 21.2% | 14.1% | 9.1% | 3% | 1% |
| Jun 2026 | 34.8% | 18.8% | 37% | 6.5% | 2.2% | 0.72% |
| Jul 2026 | 39.3% | 28.6% | 24.1% | 6.3% | 0.89% | 0.89% |
| Aug 2026 | 43.8% | 32.9% | 15.1% | 6.2% | 1.4% | 0.68% |
| Sep 2026 | — | — | — | — | — | — |
How has the DTSL and OxygenIT comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: OxygenIT took it in June 2026, DTSL took it in July 2026.
- Across the 11 months ending August 2026, DTSL’s estimated Share of Search among hastings IT support companies in New Zealand moved from 57.4% to 43.8%, and its estimated monthly branded searches moved from 580 to 640.
- Across the 11 months ending August 2026, OxygenIT’s estimated Share of Search among hastings IT support companies in New Zealand moved from 20.8% to 15.1%, and its estimated monthly branded searches moved from 210 to 220.
How did search popularity change for New Zealand hastings IT support companies in August 2026?
2 changes
In August 2026, DTSL gained estimated Share of Search among hastings IT support companies in New Zealand, from 39.3% to 43.8%.
In August 2026, OxygenIT lost estimated Share of Search among hastings IT support companies in New Zealand, from 24.1% to 15.1%.
How each brand is measured
Brandwave collects information about searches that people make online using DTSL’s and OxygenIT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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