How popular isThe Works Gisborne in search?
In August 2026, there were an estimated 1.1K branded searches for The Works Gisborne in New Zealand which is down 35.2% over the last 11 months. The Works Gisborne holds 50% estimated Share of Search among New Zealand gisborne restaurants and is ranked 2nd of 2 competitors for search popularity.
Flagship Eatery50%The Works Gisborne50%
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Which gisborne restaurants compete with The Works Gisborne?
Share of Search by month for Flagship Eatery, The Works Gisborne. The figures are in the table below the chart.
View monthly share of search table
| Month | Flagship Eatery | The Works Gisborne |
|---|---|---|
| Oct 2025 | 43.4% | 56.6% |
| Nov 2025 | 48.4% | 51.6% |
| Dec 2025 | 52.2% | 47.8% |
| Jan 2026 | 48.4% | 51.6% |
| Feb 2026 | 54.6% | 45.4% |
| Mar 2026 | 54.3% | 45.7% |
| Apr 2026 | 54.5% | 45.5% |
| May 2026 | 40.2% | 59.8% |
| Jun 2026 | 46% | 54% |
| Jul 2026 | 45.5% | 54.5% |
| Aug 2026 | 50% | 50% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 50% | 1.1K | -1.9% | +4.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 50% | 1.1K | -18% | -4.5 pointsmoved from 1st to 2nd |
50%
moved from 2nd to 1st · 1.1K estimated branded searches · -1.9% vs prior month · +4.5 points
50%
moved from 1st to 2nd · 1.1K estimated branded searches · -18% vs prior month · -4.5 points
Compare search popularity between The Works Gisborne and its closest rivals
How has branded search demand for The Works Gisborne changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Works Gisborne in New Zealand fell from 1.6K to 1.1K.
- Across the 11 months ending August 2026, The Works Gisborne’s estimated Share of Search among gisborne restaurants in New Zealand decreased from 56.6% to 50%.
- Across the 11 months ending August 2026, The Works Gisborne’s estimated Share of Search among gisborne restaurants in New Zealand peaked at 59.8% in May 2026 and was lowest at 45.4% in February 2026.
- Across the 11 months ending August 2026, The Works Gisborne fell from 1st to 2nd among gisborne restaurants in New Zealand.
How did search popularity change for New Zealand gisborne restaurants in August 2026?
2 changes
In August 2026, Flagship Eatery overtook The Works Gisborne to take the highest estimated Share of Search among gisborne restaurants in New Zealand, at 50%.
In August 2026, The Works Gisborne lost estimated Share of Search among gisborne restaurants in New Zealand, from 54.5% to 50%.
How is The Works Gisborne measured?
Brandwave collects information about searches that people make online using The Works Gisborne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- the works gisborne
- the works gisborne menu
- the works gisborne restaurant
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Is The Works Gisborne your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.