Brandwave

Tahu vs The Works Gisborne:Which is more popular?

In September 2026, Tahu had more branded searches than The Works Gisborne among Gisborne restaurants in New Zealand. Tahu had about 1,300 branded searches, while The Works Gisborne had 980. Tahu made up 20.8% of all Gisborne restaurant searches we track, and The Works Gisborne accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about Gisborne restaurants, Tahu appeared in all three answers and The Works Gisborne in one. Tahu was mentioned before The Works Gisborne in every answer.

Among Gisborne restaurants in New Zealand in September 2026

Who do people search for more?

Tahu, about 33% more searches than The Works Gisborne

Tahu 1.3K searchesThe Works Gisborne 980 searches

Who does AI mention more?

Tahu, mentioned in every answer we collected

Tahu in 3 of 3The Works Gisborne in 1 of 3

Who does AI recommend more?

Tahu, named ahead of The Works Gisborne in every answer

Tahu first in 3The Works Gisborne never first

Follow Tahu vs The Works Gisborne and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Gisborne restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tahu appeared in all three answers. The Works Gisborne was mentioned in one out of three: in one of the three ChatGPT answers. Tahu was listed before The Works Gisborne in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crawford Road Kitchen1st
  2. Portofino2nd
  3. Tahu3rd
  4. The Works Gisborne4th
  5. Flagship Eatery5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Gisborne restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tahu or The Works Gisborne more popular in search?

This chart shows how often people search Google for Tahu and The Works Gisborne by name. Each line represents a brand's share of searches for all five Gisborne restaurants we track, month by month, from searches in New Zealand.

Tahu and The Works Gisborne among Gisborne restaurants in New Zealand, by month

Share of searches by month for Tahu, The Works Gisborne. The figures are in the table below the chart.

View monthly share of searches table
MonthCrawford Road KitchenTahuFlagship EateryThe Works GisbornePortofino
Oct 202530.5%20.4%15.8%20.6%12.7%
Nov 202530.6%16.6%19.4%20.7%12.8%
Dec 202528.3%18.5%21.2%19.4%12.7%
Jan 202629.1%19.1%18.8%20%13.1%
Feb 202630.8%20.5%19.6%16.3%12.8%
Mar 202632.6%17.7%20.5%17.3%12%
Apr 202628.4%19.4%22.6%18.8%10.8%
May 202628%19.1%16.1%23.9%13%
Jun 202627.4%17.2%18.5%21.8%15.1%
Jul 202630.3%20.7%17.1%20.4%11.5%
Aug 202629.5%18.5%19.4%19.4%13.3%
Sep 202630.4%20.8%18.9%15.7%14.1%

How has the Tahu and The Works Gisborne comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Tahu took it in February 2026, The Works Gisborne took it in May 2026, Tahu took it in July 2026, The Works Gisborne took it in August 2026, Tahu took it in September 2026.
  • Across the 12 months ending September 2026, Tahu’s share of searches among Gisborne restaurants in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, The Works Gisborne’s share of searches among Gisborne restaurants in New Zealand moved from 20.6% to 15.7%, and its estimated monthly branded searches moved from 1.6K to 980.

How did search popularity change for New Zealand Gisborne restaurants in September 2026?

2 changes

  1. In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches.

  2. In September 2026, The Works Gisborne lost share of searches among Gisborne restaurants in New Zealand, from 19.4% to 15.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Tahu’s and The Works Gisborne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tahu

1 branded search term

  • tahu gisborne

The Works Gisborne

3 branded search terms

  • the works gisborne
  • the works gisborne menu
  • the works gisborne restaurant

How the Brand Demand Index is measured

Other head-to-heads among Gisborne restaurants

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free