Crawford Road Kitchen vs The Works Gisborne:Which is more popular?
In September 2026, Crawford Road Kitchen had more branded searches than The Works Gisborne among Gisborne restaurants in New Zealand. Crawford Road Kitchen had about 1,900 branded searches, while The Works Gisborne had 980. Crawford Road Kitchen made up 30.4% of all Gisborne restaurant searches we track, and The Works Gisborne accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about Gisborne restaurants, Crawford Road Kitchen appeared in all three answers and The Works Gisborne in one. Crawford Road Kitchen was mentioned before The Works Gisborne in every answer.
Who do people search for more?
Crawford Road Kitchen, about 94% more searches than The Works Gisborne
Who does AI mention more?
Crawford Road Kitchen, mentioned in every answer we collected
Who does AI recommend more?
Crawford Road Kitchen, named ahead of The Works Gisborne in every answer
Follow Crawford Road Kitchen vs The Works Gisborne and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Gisborne restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Crawford Road Kitchen appeared in all three answers. The Works Gisborne was mentioned in one out of three: in one of the three ChatGPT answers. Crawford Road Kitchen was listed before The Works Gisborne in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crawford Road Kitchen3 of 3Named in 3 of 3 ChatGPT answers
Tahu3 of 3Named in 3 of 3 ChatGPT answers- Portofino3 of 3Named in 3 of 3 ChatGPT answers
Flagship Eatery1 of 3Named in 1 of 3 ChatGPT answers- The Works Gisborne1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Gisborne restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Gisborne, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Gisborne, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Gisborne, New Zealand for a meal out?”
Searched Google, AI Overview
“gisborne restaurants”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“gisborne dinner”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Crawford Road Kitchen or The Works Gisborne more popular in search?
This chart shows how often people search Google for Crawford Road Kitchen and The Works Gisborne by name. Each line represents a brand's share of searches for all five Gisborne restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Crawford Road Kitchen, The Works Gisborne. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crawford Road Kitchen | Tahu | Flagship Eatery | The Works Gisborne | Portofino |
|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 20.4% | 15.8% | 20.6% | 12.7% |
| Nov 2025 | 30.6% | 16.6% | 19.4% | 20.7% | 12.8% |
| Dec 2025 | 28.3% | 18.5% | 21.2% | 19.4% | 12.7% |
| Jan 2026 | 29.1% | 19.1% | 18.8% | 20% | 13.1% |
| Feb 2026 | 30.8% | 20.5% | 19.6% | 16.3% | 12.8% |
| Mar 2026 | 32.6% | 17.7% | 20.5% | 17.3% | 12% |
| Apr 2026 | 28.4% | 19.4% | 22.6% | 18.8% | 10.8% |
| May 2026 | 28% | 19.1% | 16.1% | 23.9% | 13% |
| Jun 2026 | 27.4% | 17.2% | 18.5% | 21.8% | 15.1% |
| Jul 2026 | 30.3% | 20.7% | 17.1% | 20.4% | 11.5% |
| Aug 2026 | 29.5% | 18.5% | 19.4% | 19.4% | 13.3% |
| Sep 2026 | 30.4% | 20.8% | 18.9% | 15.7% | 14.1% |
How has the Crawford Road Kitchen and The Works Gisborne comparison changed over the last 12 months?
3 findings
- Crawford Road Kitchen was ahead of The Works Gisborne in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crawford Road Kitchen’s share of searches among Gisborne restaurants in New Zealand moved from 30.5% to 30.4%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, The Works Gisborne’s share of searches among Gisborne restaurants in New Zealand moved from 20.6% to 15.7%, and its estimated monthly branded searches moved from 1.6K to 980.
How did search popularity change for New Zealand Gisborne restaurants in September 2026?
3 changes
In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches.
In September 2026, Crawford Road Kitchen gained share of searches among Gisborne restaurants in New Zealand, from 29.5% to 30.4%.
In September 2026, The Works Gisborne lost share of searches among Gisborne restaurants in New Zealand, from 19.4% to 15.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Crawford Road Kitchen’s and The Works Gisborne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crawford Road Kitchen
1 branded search term
- crawford road kitchen
The Works Gisborne
3 branded search terms
- the works gisborne
- the works gisborne menu
- the works gisborne restaurant
Other head-to-heads among Gisborne restaurants
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.