Brandwave

How popular isPortofino?

In September 2026, people searched for Portofino by name about 880 times in New Zealand, a 12% decrease from the previous year. These searches made up 14.1% of all New Zealand Gisborne restaurant searches, placing Portofino fifth out of five restaurants. When we asked both ChatGPT and Google AI Overviews about Gisborne restaurants, Portofino appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Portofino is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. Crawford Road KitchenShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. TahuShare of searches 20.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Flagship EateryShare of searches 18.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. The Works GisborneShare of searches 15.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  5. PortofinoShare of searches 14.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Gisborne restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Portofino appeared in all three answers. Portofino is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crawford Road Kitchen1st
  2. Portofino2nd
  3. Tahu3rd
  4. The Works Gisborne4th
  5. Flagship Eatery5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Gisborne restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Gisborne restaurants compete with Portofino?

Portofino against Gisborne restaurants in New Zealand, by month

Share of searches by month for Crawford Road Kitchen, Tahu, Flagship Eatery, The Works Gisborne, Portofino. The figures are in the table below the chart.

View monthly share of searches table
MonthCrawford Road KitchenTahuFlagship EateryThe Works GisbornePortofino
Oct 202530.5%20.4%15.8%20.6%12.7%
Nov 202530.6%16.6%19.4%20.7%12.8%
Dec 202528.3%18.5%21.2%19.4%12.7%
Jan 202629.1%19.1%18.8%20%13.1%
Feb 202630.8%20.5%19.6%16.3%12.8%
Mar 202632.6%17.7%20.5%17.3%12%
Apr 202628.4%19.4%22.6%18.8%10.8%
May 202628%19.1%16.1%23.9%13%
Jun 202627.4%17.2%18.5%21.8%15.1%
Jul 202630.3%20.7%17.1%20.4%11.5%
Aug 202629.5%18.5%19.4%19.4%13.3%
Sep 202630.4%20.8%18.9%15.7%14.1%

  1. 1.Crawford Road Kitchen

    30.4%

    Held 1st. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.9 points.

  2. 2.Tahu

    20.8%

    Moved from 4th to 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +2.4 points.

  3. 3.Flagship Eatery

    18.9%

    Moved from 2nd to 3rd. 1.2K estimated branded searches, +12.4% vs prior month. Share -0.5 points.

  4. 4.The Works Gisborne

    15.7%

    Moved from 3rd to 4th. 980 estimated branded searches, -6.7% vs prior month. Share -3.7 points.

  5. 5.Portofino

    14.1%

    Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.8 points.

Compare popularity between Portofino and its closest rivals

Every comparison with Portofino

4 comparisons

How has branded search demand for Portofino changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Portofino in New Zealand fell from 1K to 880.
  • Across the 12 months ending September 2026, Portofino’s share of searches among Gisborne restaurants in New Zealand increased from 12.7% to 14.1%.
  • Across the 12 months ending September 2026, Portofino’s share of searches among Gisborne restaurants in New Zealand peaked at 15.1% in June 2026 and was lowest at 10.8% in April 2026.

How did search popularity change for New Zealand Gisborne restaurants in September 2026?

4 changes

  1. In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches.

  2. In September 2026, Crawford Road Kitchen gained share of searches among Gisborne restaurants in New Zealand, from 29.5% to 30.4%.

  3. In September 2026, Portofino gained share of searches among Gisborne restaurants in New Zealand, from 13.3% to 14.1%.

  4. In September 2026, The Works Gisborne lost share of searches among Gisborne restaurants in New Zealand, from 19.4% to 15.7%.

How are Portofino’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Portofino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • portofino gisborne

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