Brandwave

Portofino vs Tahu:Which is more popular?

In September 2026, Tahu had more branded searches than Portofino among Gisborne restaurants in New Zealand. Tahu had about 1,300 branded searches, while Portofino had 880. Tahu made up 20.8% of all Gisborne restaurant searches we track, and Portofino accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about Gisborne restaurants, both Portofino and Tahu appeared in all three answers. Portofino was mentioned before Tahu in every answer.

Among Gisborne restaurants in New Zealand in September 2026

Who do people search for more?

Tahu, about 48% more searches than Portofino

Tahu 1.3K searchesPortofino 880 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Portofino in 3 of 3Tahu in 3 of 3

Who does AI recommend more?

Portofino, named ahead of Tahu in every answer

Portofino first in 3Tahu never first

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Top Gisborne restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Portofino and Tahu showed up in all three answers. Portofino was listed before Tahu in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crawford Road Kitchen1st
  2. Portofino2nd
  3. Tahu3rd
  4. The Works Gisborne4th
  5. Flagship Eatery5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Gisborne restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Portofino or Tahu more popular in search?

This chart shows how often people search Google for Portofino and Tahu by name. Each line represents a brand's share of searches for all five Gisborne restaurants we track, month by month, from searches in New Zealand.

Portofino and Tahu among Gisborne restaurants in New Zealand, by month

Share of searches by month for Tahu, Portofino. The figures are in the table below the chart.

View monthly share of searches table
MonthCrawford Road KitchenTahuFlagship EateryThe Works GisbornePortofino
Oct 202530.5%20.4%15.8%20.6%12.7%
Nov 202530.6%16.6%19.4%20.7%12.8%
Dec 202528.3%18.5%21.2%19.4%12.7%
Jan 202629.1%19.1%18.8%20%13.1%
Feb 202630.8%20.5%19.6%16.3%12.8%
Mar 202632.6%17.7%20.5%17.3%12%
Apr 202628.4%19.4%22.6%18.8%10.8%
May 202628%19.1%16.1%23.9%13%
Jun 202627.4%17.2%18.5%21.8%15.1%
Jul 202630.3%20.7%17.1%20.4%11.5%
Aug 202629.5%18.5%19.4%19.4%13.3%
Sep 202630.4%20.8%18.9%15.7%14.1%

How has the Portofino and Tahu comparison changed over the last 12 months?

3 findings
  • Tahu was ahead of Portofino in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Portofino’s share of searches among Gisborne restaurants in New Zealand moved from 12.7% to 14.1%, and its estimated monthly branded searches moved from 1K to 880.
  • Across the 12 months ending September 2026, Tahu’s share of searches among Gisborne restaurants in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for New Zealand Gisborne restaurants in September 2026?

2 changes

  1. In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches.

  2. In September 2026, Portofino gained share of searches among Gisborne restaurants in New Zealand, from 13.3% to 14.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Portofino’s and Tahu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Portofino

1 branded search term

  • portofino gisborne

Tahu

1 branded search term

  • tahu gisborne

How the Brand Demand Index is measured

Other head-to-heads among Gisborne restaurants

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