Brandwave

Crawford Road Kitchen vs Portofino:Which is more popular?

In September 2026, Crawford Road Kitchen had more branded searches than Portofino among Gisborne restaurants in New Zealand. Crawford Road Kitchen had about 1,900 branded searches, while Portofino had 880. Crawford Road Kitchen made up 30.4% of all Gisborne restaurant searches we track, and Portofino accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about Gisborne restaurants, both Crawford Road Kitchen and Portofino appeared in all three answers. Crawford Road Kitchen was mentioned before Portofino in every answer.

Among Gisborne restaurants in New Zealand in September 2026

Who do people search for more?

Crawford Road Kitchen, about 2 searches for every 1 for Portofino

Crawford Road Kitchen 1.9K searchesPortofino 880 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Crawford Road Kitchen in 3 of 3Portofino in 3 of 3

Who does AI recommend more?

Crawford Road Kitchen, named ahead of Portofino in every answer

Crawford Road Kitchen first in 3Portofino never first

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Top Gisborne restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Crawford Road Kitchen and Portofino showed up in all three answers. Crawford Road Kitchen was listed before Portofino in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crawford Road Kitchen1st
  2. Portofino2nd
  3. Tahu3rd
  4. The Works Gisborne4th
  5. Flagship Eatery5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Gisborne restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crawford Road Kitchen or Portofino more popular in search?

This chart shows how often people search Google for Crawford Road Kitchen and Portofino by name. Each line represents a brand's share of searches for all five Gisborne restaurants we track, month by month, from searches in New Zealand.

Crawford Road Kitchen and Portofino among Gisborne restaurants in New Zealand, by month

Share of searches by month for Crawford Road Kitchen, Portofino. The figures are in the table below the chart.

View monthly share of searches table
MonthCrawford Road KitchenTahuFlagship EateryThe Works GisbornePortofino
Oct 202530.5%20.4%15.8%20.6%12.7%
Nov 202530.6%16.6%19.4%20.7%12.8%
Dec 202528.3%18.5%21.2%19.4%12.7%
Jan 202629.1%19.1%18.8%20%13.1%
Feb 202630.8%20.5%19.6%16.3%12.8%
Mar 202632.6%17.7%20.5%17.3%12%
Apr 202628.4%19.4%22.6%18.8%10.8%
May 202628%19.1%16.1%23.9%13%
Jun 202627.4%17.2%18.5%21.8%15.1%
Jul 202630.3%20.7%17.1%20.4%11.5%
Aug 202629.5%18.5%19.4%19.4%13.3%
Sep 202630.4%20.8%18.9%15.7%14.1%

How has the Crawford Road Kitchen and Portofino comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Gisborne restaurants in September 2026?

2 changes

  1. In September 2026, Crawford Road Kitchen gained share of searches among Gisborne restaurants in New Zealand, from 29.5% to 30.4%.

  2. In September 2026, Portofino gained share of searches among Gisborne restaurants in New Zealand, from 13.3% to 14.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crawford Road Kitchen’s and Portofino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crawford Road Kitchen

1 branded search term

  • crawford road kitchen

Portofino

1 branded search term

  • portofino gisborne

How the Brand Demand Index is measured

Other head-to-heads among Gisborne restaurants

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