Brandwave

Portofino vs The Works Gisborne:Which is more popular?

In September 2026, The Works Gisborne had more branded searches than Portofino among Gisborne restaurants in New Zealand. The Works Gisborne had about 980 branded searches, while Portofino had 880. The Works Gisborne made up 15.7% of all Gisborne restaurant searches we track, and Portofino accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about Gisborne restaurants, Portofino appeared in all three answers and The Works Gisborne in one. Portofino was mentioned before The Works Gisborne in every answer.

Among Gisborne restaurants in New Zealand in September 2026

Who do people search for more?

The Works Gisborne, about 11% more searches than Portofino

The Works Gisborne 980 searchesPortofino 880 searches

Who does AI mention more?

Portofino, mentioned in every answer we collected

Portofino in 3 of 3The Works Gisborne in 1 of 3

Who does AI recommend more?

Portofino, named ahead of The Works Gisborne in every answer

Portofino first in 3The Works Gisborne never first

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Top Gisborne restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Portofino appeared in all three answers. The Works Gisborne was mentioned in one out of three: in one of the three ChatGPT answers. Portofino was listed before The Works Gisborne in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crawford Road Kitchen1st
  2. Portofino2nd
  3. Tahu3rd
  4. The Works Gisborne4th
  5. Flagship Eatery5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Gisborne restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Portofino or The Works Gisborne more popular in search?

This chart shows how often people search Google for Portofino and The Works Gisborne by name. Each line represents a brand's share of searches for all five Gisborne restaurants we track, month by month, from searches in New Zealand.

Portofino and The Works Gisborne among Gisborne restaurants in New Zealand, by month

Share of searches by month for The Works Gisborne, Portofino. The figures are in the table below the chart.

View monthly share of searches table
MonthCrawford Road KitchenTahuFlagship EateryThe Works GisbornePortofino
Oct 202530.5%20.4%15.8%20.6%12.7%
Nov 202530.6%16.6%19.4%20.7%12.8%
Dec 202528.3%18.5%21.2%19.4%12.7%
Jan 202629.1%19.1%18.8%20%13.1%
Feb 202630.8%20.5%19.6%16.3%12.8%
Mar 202632.6%17.7%20.5%17.3%12%
Apr 202628.4%19.4%22.6%18.8%10.8%
May 202628%19.1%16.1%23.9%13%
Jun 202627.4%17.2%18.5%21.8%15.1%
Jul 202630.3%20.7%17.1%20.4%11.5%
Aug 202629.5%18.5%19.4%19.4%13.3%
Sep 202630.4%20.8%18.9%15.7%14.1%

How has the Portofino and The Works Gisborne comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Gisborne restaurants in September 2026?

3 changes

  1. In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches.

  2. In September 2026, Portofino gained share of searches among Gisborne restaurants in New Zealand, from 13.3% to 14.1%.

  3. In September 2026, The Works Gisborne lost share of searches among Gisborne restaurants in New Zealand, from 19.4% to 15.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Portofino’s and The Works Gisborne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Portofino

1 branded search term

  • portofino gisborne

The Works Gisborne

3 branded search terms

  • the works gisborne
  • the works gisborne menu
  • the works gisborne restaurant

How the Brand Demand Index is measured

Other head-to-heads among Gisborne restaurants

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