Brandwave

How popular isThe Vic Devonport in search?

In August 2026, there were an estimated 3.6K branded searches for The Vic Devonport in New Zealand which held steady over the last 11 months. The Vic Devonport holds 6.6% estimated Share of Search among New Zealand neighbourhood cinemas and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Monterey Cinema33.3%
  2. Bridgeway Cinemas27%
  3. Embassy 3 Cinemas14.9%
  4. Starlight Cinema12.1%
  5. The Vic Devonport6.6%
  6. Luxe Cinemas6.1%
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Which neighbourhood cinemas compete with The Vic Devonport?

The Vic Devonport against neighbourhood cinemas in New Zealand, by month

Share of Search by month for Monterey Cinema, Bridgeway Cinemas, Embassy 3 Cinemas, Starlight Cinema, The Vic Devonport, Luxe Cinemas. The figures are in the table below the chart.

View monthly share of search table
MonthMonterey CinemaBridgeway CinemasEmbassy 3 CinemasStarlight CinemaThe Vic DevonportLuxe Cinemas
Oct 202531.1%35.3%15.9%0.17%8.8%8.7%
Nov 202535.4%33.2%14.9%0.16%8.1%8.3%
Dec 202534.9%29%19.6%0.18%8.8%7.5%
Jan 202636.1%30.4%16.8%0.17%7.6%9%
Feb 202633.2%31%17.1%0.33%9.3%9%
Mar 202635.5%27.1%15%2.3%10%10.1%
Apr 202632.2%24.1%16.3%13.3%6%8.1%
May 202630.6%27%14.9%12.2%6.6%8.6%
Jun 202632.5%30.2%13.6%11.1%6.1%6.6%
Jul 202633.9%24.5%16.5%13.4%6%5.7%
Aug 202633.3%27%14.9%12.1%6.6%6.1%
Sep 2026——————

  1. 1.Monterey Cinema

    33.3%

    held 1st · 18.3K estimated branded searches · -11.1% vs prior month · -0.6 points

  2. 2.Bridgeway Cinemas

    27%

    held 2nd · 14.8K estimated branded searches · 0% vs prior month · +2.5 points

  3. 3.Embassy 3 Cinemas

    14.9%

    held 3rd · 8.2K estimated branded searches · -18.1% vs prior month · -1.6 points

  4. 4.Starlight Cinema

    12.1%

    held 4th · 6.7K estimated branded searches · -18.3% vs prior month · -1.3 points

  5. 5.The Vic Devonport

    6.6%

    held 5th · 3.6K estimated branded searches · -0.27% vs prior month · +0.6 points

  6. 6.Luxe Cinemas

    6.1%

    held 6th · 3.3K estimated branded searches · -3.2% vs prior month · +0.4 points

Compare search popularity between The Vic Devonport and its closest rivals

How has branded search demand for The Vic Devonport changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Vic Devonport in New Zealand held steady, from 3.7K to 3.6K.
  • Across the 11 months ending August 2026, The Vic Devonport’s estimated Share of Search among neighbourhood cinemas in New Zealand decreased from 8.8% to 6.6%.
  • Across the 11 months ending August 2026, The Vic Devonport’s estimated Share of Search among neighbourhood cinemas in New Zealand peaked at 10% in March 2026 and was lowest at 6% in April 2026.
  • Across the 11 months ending August 2026, The Vic Devonport fell from 4th to 5th among neighbourhood cinemas in New Zealand.

How did search popularity change for New Zealand neighbourhood cinemas in August 2026?

  1. In August 2026, Bridgeway Cinemas gained estimated Share of Search among neighbourhood cinemas in New Zealand, from 24.5% to 27%.

  2. In August 2026, The Vic Devonport gained estimated Share of Search among neighbourhood cinemas in New Zealand, from 6% to 6.6%.

  3. In August 2026, Embassy 3 Cinemas lost estimated Share of Search among neighbourhood cinemas in New Zealand, from 16.5% to 14.9%.

  4. In August 2026, Starlight Cinema lost estimated Share of Search among neighbourhood cinemas in New Zealand, from 13.4% to 12.1%.

  5. In August 2026, Monterey Cinema lost estimated Share of Search among neighbourhood cinemas in New Zealand, from 33.9% to 33.3%.

How is The Vic Devonport measured?

Brandwave collects information about searches that people make online using The Vic Devonport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • the vic devonport
  • the vic devonport cinema
  • the vic devonport movies
  • thevic co nz

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How the Brand Demand Index is measured

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