Luxe Cinemas vs The Vic Devonport:Which is more popular by branded search in New Zealand?
In August 2026, The Vic Devonport had more branded searches than Luxe Cinemas among neighbourhood cinemas in New Zealand. The Vic Devonport was estimated to have 3.6K branded searches compared to Luxe Cinemas’ 3.3K, and held a 6.6% Share of Search versus Luxe Cinemas’ 6.1%.
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Which is more popular in search, Luxe Cinemas or The Vic Devonport?
Compare the independent and boutique cinemas New Zealanders choose for a night at the movies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Vic Devonport, Luxe Cinemas. The figures are in the table below the chart.
View monthly share of search table
| Month | Monterey Cinema | Bridgeway Cinemas | Embassy 3 Cinemas | Starlight Cinema | The Vic Devonport | Luxe Cinemas |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.1% | 35.3% | 15.9% | 0.17% | 8.8% | 8.7% |
| Nov 2025 | 35.4% | 33.2% | 14.9% | 0.16% | 8.1% | 8.3% |
| Dec 2025 | 34.9% | 29% | 19.6% | 0.18% | 8.8% | 7.5% |
| Jan 2026 | 36.1% | 30.4% | 16.8% | 0.17% | 7.6% | 9% |
| Feb 2026 | 33.2% | 31% | 17.1% | 0.33% | 9.3% | 9% |
| Mar 2026 | 35.5% | 27.1% | 15% | 2.3% | 10% | 10.1% |
| Apr 2026 | 32.2% | 24.1% | 16.3% | 13.3% | 6% | 8.1% |
| May 2026 | 30.6% | 27% | 14.9% | 12.2% | 6.6% | 8.6% |
| Jun 2026 | 32.5% | 30.2% | 13.6% | 11.1% | 6.1% | 6.6% |
| Jul 2026 | 33.9% | 24.5% | 16.5% | 13.4% | 6% | 5.7% |
| Aug 2026 | 33.3% | 27% | 14.9% | 12.1% | 6.6% | 6.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Luxe Cinemas and The Vic Devonport comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Luxe Cinemas took it in November 2025, The Vic Devonport took it in December 2025, Luxe Cinemas took it in January 2026, The Vic Devonport took it in February 2026, Luxe Cinemas took it in March 2026, The Vic Devonport took it in July 2026.
- Across the 11 months ending August 2026, Luxe Cinemas’ estimated Share of Search among neighbourhood cinemas in New Zealand moved from 8.7% to 6.1%, and its estimated monthly branded searches moved from 3.7K to 3.3K.
- Across the 11 months ending August 2026, The Vic Devonport’s estimated Share of Search among neighbourhood cinemas in New Zealand moved from 8.8% to 6.6%, and its estimated monthly branded searches moved from 3.7K to 3.6K.
How did search popularity change for New Zealand neighbourhood cinemas in August 2026?
1 change
In August 2026, The Vic Devonport gained estimated Share of Search among neighbourhood cinemas in New Zealand, from 6% to 6.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Luxe Cinemas’ and The Vic Devonport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Luxe Cinemas
5 branded search terms
- luxe cinemas
- luxe cinemas movies
- luxe cinemas near me
- luxe cinemas tauranga
- luxecinemas
The Vic Devonport
4 branded search terms
- the vic devonport
- the vic devonport cinema
- the vic devonport movies
- thevic co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.