Brandwave

Roxy Cinema vs The Vic Devonport:Which is more popular in New Zealand?

In October 2026, Roxy Cinema had more branded searches than The Vic Devonport among neighbourhood cinemas in New Zealand. Roxy Cinema had about 6,800 branded searches, while The Vic Devonport had 3,640. Roxy Cinema made up 8.2% of all neighbourhood cinema searches we track, and The Vic Devonport accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about neighbourhood cinemas, Roxy Cinema appeared in all three answers and The Vic Devonport in one. Roxy Cinema and The Vic Devonport were each mentioned first in one of the two answers.

Among neighbourhood cinemas in New Zealand in October 2026

Who do people search for more?

Roxy Cinema, about 87% more searches than The Vic Devonport

Roxy Cinema 6.8K searchesThe Vic Devonport 3.6K searches

Who does AI mention more?

Roxy Cinema, mentioned in every answer we collected

Roxy Cinema in 3 of 3The Vic Devonport in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Roxy Cinema first in 1The Vic Devonport first in 1

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Top neighbourhood cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Roxy Cinema appeared in all three answers. The Vic Devonport was mentioned in one out of three: in one of the three ChatGPT answers. Roxy Cinema and The Vic Devonport were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roxy Cinema1st
  2. Academy Cinemas2nd
  3. Bridgeway Cinemas3rd
  4. The Vic Devonport4th
  5. Lumière Cinemas5th
  6. Monterey Cinema–
  7. Embassy 3 Cinemas–
  8. Starlight Cinema–
  9. Luxe Cinemas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about neighbourhood cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Roxy Cinema or The Vic Devonport more popular in search?

This chart shows how often people search Google for Roxy Cinema and The Vic Devonport by name. Each line represents a brand's share of searches for all nine neighbourhood cinemas we track, month by month, from searches in New Zealand.

Roxy Cinema and The Vic Devonport among neighbourhood cinemas in New Zealand, by month

Share of searches by month for Roxy Cinema, The Vic Devonport. The figures are in the table below the chart.

View monthly share of searches table
MonthMonterey CinemaAcademy CinemasLumière CinemasBridgeway CinemasRoxy CinemaEmbassy 3 CinemasStarlight CinemaLuxe CinemasThe Vic Devonport
Nov 202523.6%18.7%12.5%18.7%8.8%8.4%0.09%4.7%4.5%
Dec 202524.9%14.1%14.1%17.2%8.5%11.6%0.1%4.4%5.2%
Jan 202624.7%14.8%14.8%18.1%7.8%10%0.09%5.4%4.5%
Feb 202620%17.8%14.6%17.8%9.3%9.8%0.16%5.2%5.4%
Mar 202621.7%19.4%13%15.9%8.3%8.7%1.3%5.9%5.8%
Apr 202622.2%17.5%11.7%14.3%8.2%9.7%7.9%4.8%3.5%
May 202621.1%16.7%11.1%16.7%8.3%9.2%7.5%5.3%4.1%
Jun 202621%21.7%9.7%17.7%8.1%8%6.5%3.8%3.5%
Jul 202622.8%18%9.9%14.7%9.5%10%8.1%3.4%3.6%
Aug 202620.9%20.2%11.1%16.5%7%9.1%7.4%3.7%4%
Sep 202623.4%18.5%12.4%15.1%7.9%8.4%6.8%3.9%3.6%
Oct 202619.8%17.7%17.7%14.5%8.2%8%5.3%4.4%4.4%

How has branded search for Roxy Cinema and The Vic Devonport changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand neighbourhood cinemas in October 2026?

2 changes

  1. In October 2026, The Vic Devonport gained share of searches among neighbourhood cinemas in New Zealand, from 3.6% to 4.4%.

  2. In October 2026, Roxy Cinema rose from 6th to 5th among neighbourhood cinemas in New Zealand.

How are Roxy Cinema’s and The Vic Devonport’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Roxy Cinema’s and The Vic Devonport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Roxy Cinema

2 branded search terms

  • roxy cinema
  • roxy cinema miramar

The Vic Devonport

3 branded search terms

  • the vic devonport
  • the vic devonport cinema
  • the vic devonport movies

How the Brand Demand Index is measured

Other head-to-heads among neighbourhood cinemas

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