Brandwave

How popular isRoxy Cinema?

In October 2026, people searched for Roxy Cinema by name about 6,800 times in New Zealand, a 19.3% increase from the previous year. These searches made up 8.2% of all New Zealand neighbourhood cinema searches, placing Roxy Cinema fifth out of nine cinemas. When we asked both ChatGPT and Google AI Overviews about neighbourhood cinemas, Roxy Cinema appeared in all answers and was the most recommended of the nine.

Search and AI answers in October 2026

Roxy Cinema is the fifth most searched of 9 competitors and the most recommended in the AI answers we collected.

  1. Monterey CinemaShare of searches 19.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Academy CinemasShare of searches 17.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. Lumière CinemasShare of searches 17.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  4. Bridgeway CinemasShare of searches 14.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Roxy CinemaShare of searches 8.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+4 more

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Top neighbourhood cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Roxy Cinema appeared in all three answers. Roxy Cinema is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roxy Cinema1st
  2. Academy Cinemas2nd
  3. Bridgeway Cinemas3rd
  4. The Vic Devonport4th
  5. Lumière Cinemas5th
  6. Monterey Cinema–
  7. Embassy 3 Cinemas–
  8. Starlight Cinema–
  9. Luxe Cinemas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about neighbourhood cinemas

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Roxy Cinema compared with other New Zealand neighbourhood cinemas?

Roxy Cinema against neighbourhood cinemas in New Zealand, by month

Share of searches by month for Monterey Cinema, Academy Cinemas, Lumière Cinemas, Bridgeway Cinemas, Roxy Cinema, Embassy 3 Cinemas, Starlight Cinema, Luxe Cinemas, The Vic Devonport. The figures are in the table below the chart.

View monthly share of searches table
MonthMonterey CinemaAcademy CinemasLumière CinemasBridgeway CinemasRoxy CinemaEmbassy 3 CinemasStarlight CinemaLuxe CinemasThe Vic Devonport
Nov 202523.6%18.7%12.5%18.7%8.8%8.4%0.09%4.7%4.5%
Dec 202524.9%14.1%14.1%17.2%8.5%11.6%0.1%4.4%5.2%
Jan 202624.7%14.8%14.8%18.1%7.8%10%0.09%5.4%4.5%
Feb 202620%17.8%14.6%17.8%9.3%9.8%0.16%5.2%5.4%
Mar 202621.7%19.4%13%15.9%8.3%8.7%1.3%5.9%5.8%
Apr 202622.2%17.5%11.7%14.3%8.2%9.7%7.9%4.8%3.5%
May 202621.1%16.7%11.1%16.7%8.3%9.2%7.5%5.3%4.1%
Jun 202621%21.7%9.7%17.7%8.1%8%6.5%3.8%3.5%
Jul 202622.8%18%9.9%14.7%9.5%10%8.1%3.4%3.6%
Aug 202620.9%20.2%11.1%16.5%7%9.1%7.4%3.7%4%
Sep 202623.4%18.5%12.4%15.1%7.9%8.4%6.8%3.9%3.6%
Oct 202619.8%17.7%17.7%14.5%8.2%8%5.3%4.4%4.4%
  1. Held 1st. 16.5K estimated branded searches, -11.8% vs prior month. Share -3.6 points.

  2. Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. Moved from 4th to 3rd. 14.8K estimated branded searches, +49.5% vs prior month. Share +5.4 points.

  4. Moved from 3rd to 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. Moved from 6th to 5th. 6.8K estimated branded searches, +7.9% vs prior month. Share +0.3 points.

  6. Moved from 5th to 6th. 6.7K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. Held 7th. 4.4K estimated branded searches, -18.6% vs prior month. Share -1.5 points.

  8. Held 8th. 3.6K estimated branded searches, +15.9% vs prior month. Share +0.4 points.

  9. Held 9th. 3.6K estimated branded searches, +24.7% vs prior month. Share +0.7 points.

Compare popularity between Roxy Cinema and its closest rivals

Every comparison with Roxy Cinema

8 comparisons

How has branded search demand for Roxy Cinema changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Roxy Cinema in New Zealand rose from 5.7K to 6.8K.
  • Across the 12 months ending October 2026, Roxy Cinema’s share of searches among neighbourhood cinemas in New Zealand decreased from 8.8% to 8.2%.
  • Across the 12 months ending October 2026, Roxy Cinema’s share of searches among neighbourhood cinemas in New Zealand peaked at 9.5% in July 2026 and was lowest at 7% in August 2026.

How did search popularity change for New Zealand neighbourhood cinemas in October 2026?

6 changes
  1. In October 2026, Lumière Cinemas overtook Bridgeway Cinemas to rank 3rd among neighbourhood cinemas in New Zealand, with 17.7% of the searches.

  2. In October 2026, The Vic Devonport gained share of searches among neighbourhood cinemas in New Zealand, from 3.6% to 4.4%.

  3. In October 2026, Monterey Cinema lost share of searches among neighbourhood cinemas in New Zealand, from 23.4% to 19.8%.

  4. In October 2026, Starlight Cinema lost share of searches among neighbourhood cinemas in New Zealand, from 6.8% to 5.3%.

  5. In October 2026, Academy Cinemas lost share of searches among neighbourhood cinemas in New Zealand, from 18.5% to 17.7%.

  6. In October 2026, Bridgeway Cinemas lost share of searches among neighbourhood cinemas in New Zealand, from 15.1% to 14.5%.

How are Roxy Cinema’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Roxy Cinema’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • roxy cinema
  • roxy cinema miramar

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How the Brand Demand Index is measured

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Is Roxy Cinema your brand?

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