Brandwave

Embassy 3 Cinemas vs Roxy Cinema:Which is more popular in New Zealand?

In October 2026, Embassy 3 Cinemas and Roxy Cinema were level in searches among neighbourhood cinemas in New Zealand, with an estimated 6.7K versus 6.8K branded searches, at 8% and 8.2% of the total. When we asked ChatGPT and Google AI Overviews about neighbourhood cinemas, Roxy Cinema appeared in all three answers and Embassy 3 Cinemas in none.

Among neighbourhood cinemas in New Zealand in October 2026

Who do people search for more?

Roxy Cinema and Embassy 3 Cinemas are searched for about as often as each other.

Roxy Cinema 6.8K searchesEmbassy 3 Cinemas 6.7K searches

Who does AI mention more?

Roxy Cinema, mentioned in every answer we collected

Roxy Cinema in 3 of 3Embassy 3 Cinemas in 0 of 3

Who does AI recommend more?

Roxy Cinema, the only one of the two named

Roxy Cinema first in 2Embassy 3 Cinemas never named

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Top neighbourhood cinemas in ChatGPT and Google AI Overviews

In three ChatGPT questions, Roxy Cinema appeared in all three answers. Embassy 3 Cinemas did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roxy Cinema1st
  2. Academy Cinemas2nd
  3. Bridgeway Cinemas3rd
  4. The Vic Devonport4th
  5. Lumière Cinemas5th
  6. Monterey Cinema–
  7. Embassy 3 Cinemas–
  8. Starlight Cinema–
  9. Luxe Cinemas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about neighbourhood cinemas

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Embassy 3 Cinemas or Roxy Cinema more popular in search?

This chart shows how often people search Google for Embassy 3 Cinemas and Roxy Cinema by name. Each line represents a brand's share of searches for all nine neighbourhood cinemas we track, month by month, from searches in New Zealand.

Embassy 3 Cinemas and Roxy Cinema among neighbourhood cinemas in New Zealand, by month

Share of searches by month for Roxy Cinema, Embassy 3 Cinemas. The figures are in the table below the chart.

View monthly share of searches table
MonthMonterey CinemaAcademy CinemasLumière CinemasBridgeway CinemasRoxy CinemaEmbassy 3 CinemasStarlight CinemaLuxe CinemasThe Vic Devonport
Nov 202523.6%18.7%12.5%18.7%8.8%8.4%0.09%4.7%4.5%
Dec 202524.9%14.1%14.1%17.2%8.5%11.6%0.1%4.4%5.2%
Jan 202624.7%14.8%14.8%18.1%7.8%10%0.09%5.4%4.5%
Feb 202620%17.8%14.6%17.8%9.3%9.8%0.16%5.2%5.4%
Mar 202621.7%19.4%13%15.9%8.3%8.7%1.3%5.9%5.8%
Apr 202622.2%17.5%11.7%14.3%8.2%9.7%7.9%4.8%3.5%
May 202621.1%16.7%11.1%16.7%8.3%9.2%7.5%5.3%4.1%
Jun 202621%21.7%9.7%17.7%8.1%8%6.5%3.8%3.5%
Jul 202622.8%18%9.9%14.7%9.5%10%8.1%3.4%3.6%
Aug 202620.9%20.2%11.1%16.5%7%9.1%7.4%3.7%4%
Sep 202623.4%18.5%12.4%15.1%7.9%8.4%6.8%3.9%3.6%
Oct 202619.8%17.7%17.7%14.5%8.2%8%5.3%4.4%4.4%

How has branded search for Embassy 3 Cinemas and Roxy Cinema changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: Embassy 3 Cinemas took it in December 2025, Roxy Cinema took it in June 2026, Embassy 3 Cinemas took it in July 2026, Roxy Cinema took it in October 2026.
  • Across the 12 months ending October 2026, Embassy 3 Cinemas’ share of searches among neighbourhood cinemas in New Zealand moved from 8.4% to 8%, and its estimated monthly branded searches moved from 5.4K to 6.7K.
  • Across the 12 months ending October 2026, Roxy Cinema’s share of searches among neighbourhood cinemas in New Zealand moved from 8.8% to 8.2%, and its estimated monthly branded searches moved from 5.7K to 6.8K.

How did search popularity change for New Zealand neighbourhood cinemas in October 2026?

2 changes

  1. Embassy 3 Cinemas’ share of searches among neighbourhood cinemas in New Zealand has lost ground for 3 months in a row, from 10% to 8% in October 2026.

  2. In October 2026, Roxy Cinema rose from 6th to 5th among neighbourhood cinemas in New Zealand.

How are Embassy 3 Cinemas’ and Roxy Cinema’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Embassy 3 Cinemas’ and Roxy Cinema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Embassy 3 Cinemas

2 branded search terms

  • embassy 3 cinemas
  • embassy 3 whanganui

Roxy Cinema

2 branded search terms

  • roxy cinema
  • roxy cinema miramar

How the Brand Demand Index is measured

Other head-to-heads among neighbourhood cinemas

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